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Efforts to keep the refreshing taste of Saigon Special Beer for a long time

Wednesday, May 25, 2022 12:00 PM (GMT+7)

Realizing the potential from market trends and consumer demand, SABECO has invested heavily in production technology to regenerate the famous Saigon Special Beer line with many breakthroughs in both taste and appearance. .


On April 2, the improved version of the legendary Bia Saigon Special was officially launched in the expectation and expectation of Vietnamese consumers. Behind this monumental re-export is the clear vision and careful calculation of one of the oldest and leading beer brands in Vietnam.

Beer market flourishes

Recently, SSI . Securities Company released an updated report on the food and beverage industry, in which demand will gradually recover as Vietnam is one of the six countries with the highest vaccine coverage rate in the world at the moment. Although it has not been able to accelerate strongly at the beginning of the year, from the third quarter of 2022, the growth rate is expected to be much higher. Therefore, the first 6 months of 2022 will be the time for Beverage businesses (especially Beer – Alcohol – Beverage) to plan and prepare resources for the exciting second half of the year.

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Consumer interest in alcoholic beverages is on the rise

Not stopping there, from the consumer’s perspective, the more modern life is, the more rigorous they look and the higher the requirements for enjoying beer. Many young users believe that, more than a catalyst for fun, friends gathering, beer must also provide a satisfying experience from all senses – taste, smell, sight or even touch. . Over time, a beer can also represent the taste or personality of the person enjoying it. This not only poses a challenge, but also comes with an opportunity for businesses with the vision to adapt and lead.

Mr. B. Minh (30 years old, office worker) said: “Gone are the days when we “drink beer.” Beer is now for enjoying and feeling the story behind it. I have a lingering refreshment and excitement every time I enjoy it. It’s easy to say, but it’s not easy to find a beer that can evoke these emotions.”

Comprehensive strategy of “big brother”

Realizing the potential both from market trends and consumer demand, recently, SABECO has invested heavily in production technology to regenerate the famous Saigon Special Beer line with many breakthroughs in both flavor and aroma. taste and appearance. As one of the main beer lines and has a certain position in the market for more than 2 decades, it is quite understandable that Saigon Special Beer was chosen to send gold.

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After more than 2 decades, Saigon Special Beer still has a place in the hearts of consumers

SABECO’s brewing experts have used a special technology – dry hopping – one of the typical techniques of craft beer brewing. With this method, hops are added twice during fermentation to add aroma to the original flavor. More unique, this is also the first time Beer Saigon Special has a combination of selected Yakima hops. Yakima is a premium hops grown in the Yakima Valley, Washington – the oldest and largest hop growing region in the United States. The application of dry hopping technology and Yakima hops will help elevate the taste of Saigon Special – bold, long-lasting but still extremely easy to drink.

Sharing about this technological innovation, Mr. Bennett Neo, General Director of Saigon Beer Alcohol Beverage Corporation (SABECO): “Over the years, SABECO has continuously improved to improve quality and technology. production, step by step joining hands to bring ‘made in Vietnam’ products to the world. The improvement of the Saigon Special Beer line is our first effort in 2022, aiming for more practical and breakthrough initiatives for users.”

Investing in modern technology, using premium raw materials, can be a big challenge for SABECO in terms of production costs. However, in the long run, this improvement decision further proves the enterprise’s ability to constantly observe and change to meet the new needs of the market and consumers. This also clearly reflects SABECO’s vision to 2025 – “Developing the business into a leading beverage industry group in Vietnam, with a regional and international position”.

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Not only stopping at product improvement, SABECO also builds a comprehensive strategy from R&D to Marketing with methodical and novel communication plans. A series of events at the Secret Lounge, a private space designed for Beer Saigon Special, were implemented with many engaging interactive activities with the participation of famous names of VBiz. Thanks to that, the legend of Bia Saigon Special was brought to users in the most vivid way with a combination of music, entertainment and connection.

Along with the potentials from the market, SABECO’s innovative efforts and wise vision will contribute to creating significant premise to help promote the recovery of the beer market in Vietnam after a period of stagnation. again because of the epidemic. Thereby, contributing to raising the level of Vietnamese beer brand not only in the domestic market but also competitive in the world market.

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at Blogtuan.info – Source: 24h.com.vn – Read the original article here

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