Vietnam will have 36 million out of 180 million OTT users in Southeast Asia

On May 24, 2022, in Hanoi, Akamai and Thu Do Multimedia held a seminar “Akamai’s vision and solutions for Media enterprises”. The conference aims to share development trends in the field of journalism, television and technological advancements to bring success to the multimedia journalism market in several Southeast Asian countries – a growing market. explosive growth in recent times.

Mr. Vijay – Akamai’s sales director for Asia said that the OTT market will triple in value by 2028 with 17 days of login time per month and 2.5 hours on average per day. Vietnam will have 36 million OTT users out of 180 million users in the whole of Southeast Asia. In particular, the number of viewers that OTT platforms are currently creating a market worth $ 54 billion by 2026 is a market share that is well worth the attention of policymakers for this field to exploit.

Next time, another big trend is the Adventure of live sports services on the OTT platform. Today, more and more sports fans are choosing monthly paid models on the internet to follow their favorite teams and leagues. Events that attract tens of millions of viewers online or at major sports matches grow to hundreds of thousands of users, something that previously took a lot of time for traditional platforms (such as cable, satellite) to take a lot of time. time.

Along with that trend, 5G networks will be a key factor in the transition to OTT. When using 5G, the quality of video content is significantly improved, reducing latency when tracking online.

In terms of both market share and technology growth, Akamai also pointed to issues such as piracy. It is estimated that up to 60% of Vietnamese users access websites with pirated content or sharing websites. The age of using pirated content is from 18-24, accounting for 65%.

Therefore, in addition to introducing copyright solutions such as Sigma DRM, Akamai also introduced a marking solution that only allows geographical distribution of content or a solution that uses tokens to authenticate viewing rights.

The OTT market is growing with many services, but users are declining, Akamai also pointed to reasons such as the fact that the provider does not lack bandwidth, but the feeling of having to watch content 30-45 seconds later than other devices. Services like IPTV or traditional digital television are a reality.

To solve this problem, Akamai’s low-latency CDN solution has reduced latency to about 3 seconds compared to traditional TV signals.

Mr. Nguyen Huu Hoan – Deputy General Director of Thu Do Multimedia shared about this issue:This delay is mainly due to the fact that OTT systems are not currently receiving from the original signal. If we receive the SDI signal from the source, we can shorten it by 2 seconds to feel almost no delay“.

Finally, the field of security and service safety is the last mentioned factor, but later on, it contributes to the success of the service. Akamai has addressed this concern through measures to detect DDOS attacks instantly, and act to redirect attacks using artificial intelligence.

“When distributing content on Akamai’s infrastructure, all investments in equipment and human resources for security issues of television and newspaper units are no longer needed. Partners at that time were only left focus on developing the best content for your audience,” Mr. Vijay – Sales Director of Akamai Asia shared.