Which apps do Vietnamese children use most often?

Zalo is currently the most used application by Vietnamese children with 26.37%, far ahead of the 2nd place, according to a Kaspersky report. YouTube is still the top entertainment app in most Southeast Asian countries, including Vietnam (16.33%).

Launched less than 5 years, TikTok has become the fastest growing brand in the world with diverse and limitless content from entertainment, creativity to education. The rapid coverage of this application has attracted the attention and love of a large number of Vietnamese children (11.24%).

In the next position among the most popular applications are social networks Facebook (10%) and Chrome (8.30%).

Apps on Android are used a lot by children in the first quarter of 2022 (Source: Kaspersky)

Among the 10 most popular Android apps in Vietnam for children, the only game that appeared was Lien Quan Mobile, an arena strategy game built on the popular League of Legends video game platform. language.Applications that support information exchange, such as Zoom (7.79%), Messenger (7.35%), Teams (6.02%) and Gmail (3.51%), have maintained their popularity. of them since entering a hybrid phase of online and in-person learning earlier this year.

Kaspersky research is based on anonymized data voluntarily provided by Kaspersky Safe Kids users such as search queries, most popular Android apps and website categories, to understand more about children’s preferences and interests children in the first quarter of 2022.

Data from a security firm shows that children’s internet habits around the world are different from those of Vietnam.

Specifically, the 5 most popular apps for children according to children include YouTube, which has led the way in terms of time used by children in recent years with a rate of 31.6%. Followed by TikTok accounted for 19%.

The top also includes WhatsApp (18%), the popular game Roblox (7.5%) and the Chrome browser in fifth place with 7.3%. Interestingly, YouTube Kids, an app specifically for children, is not so popular, with a rate of only 2.1%.

Global children’s app usage trends in the first quarter of 2022 (Source: Kaspersky)

In addition, according to children’s requests and searches, Japanese cartoons (Anime), Minecraft games and animated memes (memes) attract the most children’s attention.

Among Japanese cartoons, children are most interested in Naruto and My Hero Academia. The game Minecraft with its simple three-dimensional world continues to prove its appeal with a large fanbase and many popular blogs on different platforms such as YouTube or Twitch.

The first quarter of 2022 also saw the rise of animated memes – short animations of a character dancing or sometimes singing along to music with the intent of being viral or repeated by animators. different from their own characters. Among them, Beluga cat is one of the most loved and searched memes by children.

To ensure children have a positive online experience, Kaspersky recommends that parents learn more about their children’s online habits and preferences. Also explore emerging trends, games and channels to understand how they might affect your child’s online activities.

In addition, it is necessary to teach children how to block and report when they have problems online. This helps create positive online habits and empowers kids to feel in control.