If you have imported goods from abroad and returned to stamping labels, please do not identify yourself as “local brand”!
With the slogan “Vietnamese people use Vietnamese goods“, the number of local brands is growing more and more, the costumes from local brands are more and more popular than ever. And in fact, there are also many brands that have affirmed their identity to the world. many users at home and abroad.
But sadly, unlike the 100% authentic Vietnamese imagination, many local brands now have been importing goods from Taobao – the Chinese e-commerce platform, then attaching the brand logo and selling it at a high price. than the actual value of the product. This is completely against the expectations of users when buying an item from a local brand, and does this mean that we (local brands and customers) are enriching your country?
In recent years, Taobao is no longer something too strange to everyone, especially young people. It’s so popular that buying Taobao has become a trend among young Vietnamese. Taobao is one of the largest e-commerce sales systems in China, operating similar to eBay and Amazon. Taobao sells almost everything from home appliances, technology items to jewelry, clothing, cosmetics… With the strong development of technology, Taobao has now become a wholesale import address for many people, and there are many young technology connoisseurs who can order Taobao by themselves.
It is not by chance that it is popular, Taobao products have a great advantage in terms of price and design. Taobao goods are cheap, have a variety of product designs and especially are extremely trendy, sometimes even ahead of the trend. In terms of the fashion sector alone, sellers who import wholesale on Taobao only need to spend less than 100K for 1 product, including shipping costs and original price. These sellers, after importing goods from Taobao, will sell them in Vietnam at double, triple, or even quadruple prices to make a profit, just by adding the “local brand” logo.
Realizing easy business opportunities, many local brands have now wriggled to take advantage of Taobao’s goods to conduct business for profit. Quite simply, many young fashion brands in Vietnam started importing Taobao products in bulk (dresses, pants, shirts, shoes, bags…) and then attached their own logos, printed artwork (pictures on the page). clothing) available on the Internet and call it a local brand. In order to strengthen the brand and stimulate people to buy with the slogan “wearing local clothes to support the country”, these local brands also spend money to hire KOLs and influencers to advertise their products.
These brands should not call themselves local brands because their products are neither local nor local at the production stage – the most important stage to create a product. Genuine local brands are brands that produce Vietnamese domestic products, from the stage of ideation – design – tailoring – … until the complete product is completed. Therefore, there are not any “genuine” local brands that import goods from China to sell and make a profit based on the name of Vietnamese goods like that. Taking advantage of this business is like supporting business for your country when many Chinese Taobao stalls sell many products at wholesale prices for Vietnamese brands.
Because Vietnam still has limitations in the production of input materials such as low level of labor, not applying modern technology, lack of investment capital in new technology, etc., the garment production stage has not been considered. important. Most of the domestic fabrics are handmade, taking a long time to perfect… leading to high prices, causing many brands to cut costs by taking a shortcut to import Taobao goods sold with the local brand.
Taobao goods are very cheap, follow the fast fashion trend – this means that products purchased from Taobao are not of high quality, poor durability. Consumers can buy goods 1-2 times because they like the brand’s slogan, like the promotional campaigns… but they will hardly have the 3rd, 4th purchase if the product quality does not go with the product quality. price. Therefore, not only one but many local brands are accused of “hanging goat’s head selling dog meat”, advertising with the local label, but the quality and design is no different from Chinese goods.
The same bag model, bought on Taobao only 200-300K, but when sold from brands claiming to be local brands, the price is inflated several times, the price is in units of several hundred thousand suddenly up to millions of dong or more. shoes, skirts, clothes… are also inflated according to the same formula. This is something that is difficult for any customer to tolerate with their eyes closed, giving money and trust again. The reason it is called a local brand is because the region is highly appreciated, the intellectual property and the uniqueness of the product must be unmistakable. If you continue to use fraudulent business tricks: import Taobao goods – label them – sell at local prices, surely sooner or later, many young fashion brands will gradually fade away and be boycotted.
Photo: Synthesis
at Blogtuan.info – Source: Afamily.vn – Read the original article here
