King Coffee is the fastest growing Vietnamese coffee brand in UAE

Global Business Review magazine based in the United Arab Emirates (UAE) has just announced two awards for Vietnamese coffee brands that have achieved great success in this market. In particular, in addition to the award for King Coffee, the UAE also honored the businesswoman of this brand – CEO Le Hoang Diep Thao.

Two awards presented by Global Business Review magazine include: “Vietnam Entrepreneur of the Year 2022” for King Coffee CEO – Madame Le Hoang Diep Thao (Entrepreneur of the Year Vietnam, 2022) and “Brand of the Year” fastest growing Vietnamese coffee” for TNI King Coffee (Fastest Growing Vietnamese Coffee Brand UAE 2022). (Source: https://grbizm.com/awards-2022/)

In the period of 2021-2022, despite facing many difficulties due to the COVID-19 pandemic, the King Coffee brand still makes a deep impression in the Middle East market in general and the UAE market in particular through trade cooperation activities. and culture.

During 6 months (October 1, 2021 – March 31, 2022), King Coffee was the only brand chosen to represent the coffee industry and Vietnamese coffee culture at the World Expo 2020 Dubai – the event is comparable to “World Cup” or “Olympic” for global businessmen, held every 5 years and has a history of more than 170 years.

Also during this period, even when the COVID-19 epidemic situation was still complicated in our country, in November 2021, Ms. Diep Thao had a business trip to Dubai to open up international development opportunities for coffee. and Vietnam’s agricultural product industry through the Dubai gate.

Ms. Diep Thao promoted the opening of King Coffee’s office in Dubai and surveyed locations to open the first King Coffee shop in this market. Up to now, TNI King Coffee DMCC company has offices at Almas Tower, Jumeirah Lakes Tower – Dubai, UAE, opening up many trading opportunities with partners from all over the world.

For many businesses around the world, the Middle East is a particularly “fastidious” market in terms of taste and law, because imported products can only be selected when they have Halal certificates (which are products that Muslims want to buy). are allowed to eat, drink, or use and Muslims only use Halal products). To enter this market, King Coffee has achieved international standards of food, including Halal certificate.

Present in the Middle East market since 2017, through the signing of cooperation agreements with large corporations of the UAE, TNI King Coffee is highly appreciated by business people in the region for its daring strategies to conquer. market. In particular, the first English business autobiography of CEO Le Hoang Diep Thao “The Queen of King Coffee” was also first released in Dubai, attracting the attention of the local media.

Speaking when receiving this award, Ms. Le Hoang Diep Thao said:This is a great recognition for our outstanding efforts in the UAE during the past time. The UAE is an open and highly competitive market, so we have prepared carefully to build credibility and professionalism with international partners, paving the way for Vietnamese coffee brands to conquer. this market“.

Global Business Review Magazine is the leading magazine of the UAE that regularly updates information on emerging markets, finance, banking, and technology. Every year, this magazine will survey to select and award awards to international entrepreneurs and brands with outstanding achievements in the UAE to encourage development and recognize the global values ​​that entrepreneurs have. , this brand brings.

Over the years, King Coffee has received many domestic and international awards, such as: “Top 10” prestigious beverage companies in 2021 in the non-alcoholic industry as assessed by Vietnam Report, “Top 10” in the consumer retail industry. used – Vietnam Strong Brand Award 2021 of Vietnam Economic Times, Ho Chi Minh City Gold Brand in 2021 of Ho Chi Minh City People’s Committee.

In 2020, King Coffee was voted by Global Brands Magazine (UK) as “The fastest growing coffee brand in the international market”, “The most famous coffee brand in Vietnam” and the Gold Star award. Vietnamese land in 2021.