The new Ford Ranger has started to be handed over in Australia – Photo: Ford
In recent times, most new cars globally have been more or less pushed to a slightly higher price. Due to limited supply while demand remained constant, even increasing after a period of stagnation due to COVID-19, car dealers realized that many users are willing to spend more money just to receive their car soon. and thus maximize the profit of each meager vehicle they are handed over.
Ford Ranger – one of the most prestigious mid-size pickup trucks on the global market today – is no exception, possibly even becoming one of the most obvious price push names right after its launch.
According to Drive’s research, in the only market where the car has started handing over globally currently, Australia, the average price of each new Ford Ranger here is $850-1,350 higher than the original price due to “transportation fees” transfer”. In some places, Ford dealers in the region are even willing to push the price up $ 2,100 to $ 4,200 higher than before because they have no shortage of customers.
In the past time, many Ford models such as F-150 Lightning or Bronco have been blatantly inflated, forcing the American brand to control strongly – Photo: Ford
The sad thing is that Ford Australia is temporarily unable to solve this problem.
In the US, Ford has taken a very hard line on dealers who push the price of their hot cars (such as the pure electric F-150 Lightning) by significantly reducing the supply of hot cars sent to these dealers.
In addition, the company also strictly controls the stage of customer identity so that dealers cannot create “ghost” orders to take cars from the factory to store in the warehouse easily. Dealers who violate once will be stopped from issuing new cars for one month. If they repeat the offense 3 times, they will even be removed from the company’s agent list.
at Blogtuan.info – Source: autopro.com.vn – Read the original article here
