The “touch point” for e-commerce businesses in front of a market opportunity of 39 billion USD
The domestic digital economy market develops strongly
In order to promote the rapid, synchronous and effective implementation of the National Digital Transformation Program, “Vietnam – Asia Digital Transformation Summit 2022” was opened on the morning of May 25, with the attendance of many delegates were senior leaders of the Government, functional agencies along with leaders of technology enterprises, providing large digital services at home and abroad.
Mr. Nguyen Van Khoa – President of VINASA spoke at the opening session of the Forum
Speaking at the opening session of the Forum, Mr. Nguyen Van Khoa, President of VINASA said: “Vietnam is facing an opportunity to promote the Internet economy, especially digital transformation platforms in the digital economy. ” – VINASA President emphasized. The Government’s goal is that by 2025, the digital economy will account for 20% of GDP, in which the proportion of the digital economy in each industry must reach at least 10% and by 2030, the digital economy will account for 30% of GDP. .
This is a very challenging goal, because according to him, developing Vietnam’s digital economy requires synergies from all political levels and economic sectors; however our resources are not only lacking, but fragmented. To overcome this difficult challenge, it is necessary to have methodical and oriented programs, open and transparent policies… and this can only happen when there is the determination to participate in all agencies. authorities from central to local levels and especially business groups in promoting digital transformation.
From the perspective of an expert in accompanying and supporting digital transformation businesses, Ms. Kaya Qin – General Director of Lazada Vietnam said that even before the pandemic, Southeast Asia was one of the regions witness the explosive growth of the digital economy. In particular, this process has accelerated even more strongly in the past 2 years of the pandemic and is expected to grow strongly in the next 5 years, with the total transaction value for the e-commerce industry in Vietnam expected to be higher. expected to reach US$39 billion by 2025.
Besides, the potential for digital transformation of enterprises also shows extremely optimistic signs. As noted from the E-Commerce Business Confidence Index Report conducted by Lazada Group, 77% of all Southeast Asian businesses expect their sales to increase by more than 10% in the quarter. next. However, along with these positive signals, businesses also need to solve big problems, namely optimizing logistics performance, accessibility and relationship building. with digital consumers on every touchpoint, finally a business strategy problem on the digital platform, ensuring efficiency, timeliness and bringing about sustainable development.
Developing a sustainable e-commerce ecosystem is the optimal solution
To solve the above problems and challenges, the Lazada representative introduced specific solutions that this platform has been providing and supporting businesses, especially the group of small and medium enterprises. is entering the process of digital transformation. These are solutions to help businesses orient their development strategies on the digital platform in the most effective way.
In addition to the very clear solutions outlined in the presentation, the Lazada representative also affirmed that, as the leading e-commerce platform in Southeast Asia, building a sustainable e-commerce ecosystem is the key. The most important key to the foundation towards the top value of the business is to provide the best service to customers.
Ms. Kaya Qin – General Director of Lazada Vietnam presented solutions to help support digital transformation
In order to solve the problem of logistics operation and transportation efficiency to correlate with investment costs, Lazada has deployed to build and optimize the logistics ecosystem to improve transportation capacity and circulation. chemical. By investing in establishing multi-channel logistics infrastructure, applying artificial intelligence to management, initiating automatic sorting systems and developing a centralized and standardized network of addresses, Lazada helps businesses Joining an online business optimizes shipping costs, as well as shortens delivery time to buyers, improving order success rates. Besides, Lazada’s management system also helps consumers and sellers easily track the status of goods.
Next, in order to reduce barriers to access and build relationships with customers in the process of doing business on the digital platform, Lazada takes the initiative to create quality interactions on every touchpoint in the shopping journey. . With features created including: voice search, personalizing recommended products, creating buying – selling functions through livestream, organizing regular shopping festivals with a variety of In order to encourage supply and demand, Lazada allows thousands of brands and sellers to access and foster relationships with customers and consumers on a digital platform.
The final solution offered by Lazada at the Forum to help businesses promote digital transformation is to leverage the internal resources of technology, solid knowledge and multinational thinking of platforms into online business. For example, Lazada, the platform is constantly researching and developing more initiatives to optimize the shopping experience of users. Lazada also continuously releases regular reports to provide data and in-depth knowledge in the digital economy to support businesses throughout the online business process. Through that, the partner enterprise not only saves operating costs, but also develops a deeper understanding of customers, market trends, consumer tastes… the most comprehensive and effective way not only in terms of operating costs but also business results.
The General Director of Lazada Vietnam affirmed: “Lazada has been present in Southeast Asia for 10 years. We are very focused on creating an ecosystem, infrastructure system, investing in skills, human resources. With the sharing of the parties and understanding the development orientation of the Government today, Lazada will continue to accelerate efforts and invest more when present in Vietnam in the future. next time”.
The Vietnam – Asia Digital Transformation Summit 2022 is an opportunity for businesses and individuals to exchange and discuss ideas with experts to find the most suitable digital transformation solution for their customers. its business model. At the same time, the ideas presented and exchanged at the Forum also clearly demonstrated the commitment and determination to accompany the Government in the digital transformation in general and in each field of the economy in particular. Thereby, promoting recovery and economic growth after the impact of the Covid-19 epidemic.
Following Economic Life
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
