Fierce competition, high-class hotels in the capital welcome guests with a series of folk games, hopscotch, chess…
Silently developing during the 2 years of the Covid-19 epidemic, recently SOJO Hotels, a hotel chain experiencing different utilities, officially launched Gamification – the first “gamification” of customer experience in Vietnam, which has opened a new direction. new for the hotel service industry after the Covid epidemic.
At SOJO Hotels, for the first time, visitors can experience folk games such as hopscotch with the destination as an interesting reward, along with other traditional games such as mandarin board, chess. Besides modern games such as foosball, darts, draw wood…
The folk games of eating mandarin, hopscotch, chess… first appeared at high-class hotels.
Not only are the folk games, the game element is shown throughout the customer’s stay. The first is the “play with emotions” as soon as you step into the room. By using the SOJO Hotels app on your phone, each JO (customer) emotion will be accompanied by a color of bathroom lighting, music and room temperature.
Every detail at SOJO Hotels will suggest a game for guests. Sometimes it’s a little “mind battle” with yourself. For example, when entering the bathroom, the shampoo couple will “puzzle” JO with the witty question “JO, shower first or wash first”. SOJO’s two-color slippers also have variations from the hotel’s brand, ready to bring guests into the game of decoding the language.
It can be seen that in the competition to attract tourists after the COVID-19 pandemic, there are hotels that have been quick to gamify in the experience design for customers of the hotel service industry. In which, SOJO Hotels hotel chain with the first hotel in Hanoi at 120 Le Duan, Dong Da district is known as the first hotel in Vietnam to apply this trend.
Commenting on the trend of hotel gamification, Ms. Dang Thuy Ha – customer behavior research director of NielsenIQ Vietnam Company – shared the survey results showing that today, there are 3 factors that customers care the most. when traveling is a personalized experience (82%), high safety standards (81%), privacy (58%). Tourists want to personalize or have special and new experiences when traveling.
As a result, the race to enhance the customer experience in the hospitality industry becomes more intense, but also more exciting. And in this race, hotels are starting to look at solutions that bring games into the hotel and allow customers to have more options that are right for them.
“Having to create a more interesting and tasteful experience for customers is an urgent requirement in the competition to attract guests after the COVID-19 pandemic,” Ms. Thu Ha said.
It is known that the trend of gamification (gamification) is gradually being introduced into the design of customer experience by businesses recently, and in the hotel service industry alone, there are only a few hotels in the world. in Vietnam application. At an open conversation between experts in the field of communication, customer research and hotel businesses on May 24 in Hanoi, this trend was discussed as a good solution for hotels. in Vietnam to better serve customers to compete effectively and recover tourism after the COVID-19 pandemic.
Information from the open chat shows that, according to a new survey by Visa’s Green Shoots Radar, 42% of participants believe that they will travel for pleasure in 2022. Experts emphasize the need for great entertainment. tourists after 2 years of being suppressed and stressed by the epidemic.
“After the COVID-19 pandemic, everyone is looking for fun travel experiences to revive their spirits and find new inspirations in life. They not only need a convenient stopover but also want a place to stay. Staying at the hotel is more interesting. Coming to the hotel now is not only to sleep and eat, to go to the hotel is to play and have fun”, Mr. Le Quoc Vinh – a communication and marketing expert – emphasized at the exchange.
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
