Galaxy Play’s 7-year journey as a pioneer in the VOD market
With Galaxy EE as the ‘rear’, Galaxy Play was able to do things that other VOD platforms in Vietnam could not: have a stock of Vietnamese classics, expensive movies, movie content, distribution partners. distribution of leading film studios in continents such as Sony Pictures, Walt Disney, CJ HK Entertainment, Universal…
It can be said that the launch of Galaxy Play in 2015 is the inevitable development process of Galaxy EE. Galaxy EE is one of the leading corporations in the Vietnamese film industry, they not only have a cluster of Galaxy Cinema cinemas with nearly 20 locations spread across the country, but also a high-quality film distribution company Galaxy Studio and a strong relationship with customers. Extensive relationship in showbiz.
The birth of Galaxy Play is like a piece that makes the ecosystem of this business more perfect – when it can serve its audience both offline and online, with just a single resource. Or to put it bluntly, if Galaxy EE does not lead the VOD field in Vietnam, then no one is more qualified than them.
And as everyone expected, after participating in the VOD field, the Galaxy Play is like a fish in water.
In the past 7 years, thanks to the support and abundant resources from the parent company, this platform has achieved achievements that not everyone has: having a store of expensive Vietnamese classics, movie services like Netflix , distribution partner of leading film studios in continents such as Sony Pictures, The Walt Disney, CJ HK Entertainment, Universal…
It can be said that Galaxy Play is the first choice of Vietnamese movie lovers and those who want a panoramic view of the country’s film background.
On Galaxy Play, we can easily enjoy the movies that make up the history of Vietnamese cinema with the highest quality such as: “Mountain of buffalo wool”, “Sea of floating water”, “Summer of vertical afternoon”. , “Waste field”, “A long time away”, “The bitter taste of love”, “Moon in the bottom of the well”, “Hai Nguyet”, “The face-up card game”,…
Regarding contemporary film productions, in addition to the famous films shown at the Galaxy cinema system such as “Bear Eyes”, “Blood Moon Party”, “The Godfather”, “Flip Face”…; on Galaxy Play there is also a series of movies.
Movie series – Galaxy Play Original series is an important development strategy of Galaxy Play in present and future. After 2 years of pursuit, the themes of the films have closely followed life: “Container 39” is inspired by a real event, reflecting the journey to find the “promised land” of the expatriates; “Fearless” is a documentary about the Covid-19 pandemic; “In the night without blinking” is inspired by real cases in Vietnam…
In 2022, every month Galaxy Play audiences will enjoy 1-2 movies of this platform.
Ms. Luu Thi Thanh Lan – CEO of Galaxy Play, shared: “The reception of the audience so far has confirmed the right direction of Galaxy Play as a pioneer in the production of Original Series films in Vietnam. .
In 2021, 50% of series – Original Series regularly top the most viewed, surpassing foreign blockbusters. Besides the advantage of online distribution of movies in theaters, series is the core value product that Galaxy Play will definitely pursue to the end in the near future.”
Ms. Vu Quynh Ha – Content Production Director of Galaxy Play, continued: “Although Galaxy Play’s Original Series is an online movie, it is not a webdrama, but towards a quality that is close to cinema. About technology. , some of our movies like “Green Tea Dueling Super Trick” have been in the largest standard Dolby Vision format, Dolby Atmos stereo sound like Netflix.
Galaxy Play’s biggest goal is still to be the number 1 entertainment platform in Vietnam.”
On the other hand, although the content is Vietnamese, the technology – the utility of Galaxy Play is global – comparable to any VOD platform in the world.
In terms of sound and picture quality, some of the content offered on the Galaxy Play is supported by Dolby Atmos, which is a high-end surround sound technology found on a wide range of devices at the moment. Of course, it is only available if the content playing on that device also supports this modern technology.
As for the look, some movies on this platform also feature Dolby Vision technology. This is Dolby’s advanced technology to help make images clearer and more “full of color” thanks to HDR technology. Thus, Galaxy Play users can fully enjoy their favorite works at home with the closest experience to watching in theaters.
Combining all the above advantages, Galaxy Play increasingly affirms its pioneering position in leading the VOD market in Vietnam. From 2020 to 2022, Galaxy Play’s user base has grown dramatically – now the platform has over 8 million registered users with 5.5 million cumulative paying users.
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at Blogtuan.info – Source: cafebiz.vn – Read the original article here
