Levi opens experience store celebrating legendary 501-Fashion Trends

To celebrate the iconic 501 jeans, Levi has launched a new experience in the fashion house’s flagship store on Regent Street, London, England.

The experience sees space transformed to honor 149 years of 501, through a combination of sound, light and movement. Passing by a moving canvas conveyor belt in the central store area, visitors can experience the latest “The Number That Changed Everything” campaign and explore the new 501 Crazy Legs collection.

To begin the experience, customers are invited to tap a red button to activate the brand’s 501 projection mapping screen, where visual and sound effects combine to animate a live mood board. motion. Moving on from the current global 501 campaign, participants will then be transported to the summer of ’67, where they will be immersed in the vibrant colors and fun designs that inspired the 501 Crazy collection. Levi’s new leg. When the red painted earlobes make a comeback today, the 501 jeans are still there, hinting at the timelessness of the jeans that started it all.