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Signs that Nikon is about to stop selling DSLR cameras

Nikon recently revealed the company’s medium-term management plan and one of the most important changes is the drastic reduction of F-mount (F-mount) products.

Nikon has had a pretty good year 2021 financially, its Imaging division is profitable and revenue has grown significantly. However, Nikon reportedly shipped 700,000 units of the camera, down from 840,000 the previous year, indicating that it is losing market share.

According to the BCN Awards, Nikon DSLR sales have fallen by 34% in the Japanese market.

So in its medium-term plan to 2025, Nikon wants to achieve 700 billion yen ($5.5 billion) in revenue, up from 550 billion yen ($4.3 billion) currently, and have an operating profit margin. is 10%. Of which, the imaging division is expected to stabilize revenue at 200 billion yen ($1.6 billion), indicating that the division will become less important to the overall business (accounting for 28 percent of the total). % of sales, down from 33%).

Nikon plans to stop selling DSLR cameras by 2025 - Photo 1.

Even today, mirrorless (Z-mount) cameras account for about 51% of sales, and this number is expected by Nikon to grow to 82% by 2025. DSLR (F-mount) cameras account for only 30% present and will decrease to just 4% by 2025.

Although Nikon has said that component shortages affect DSLR production, it is continuing to remove F-mount lenses from its website, which indicates that Nikon is preparing to withdraw from the market. DSLR in the next few years.

Nikon plans to stop selling DSLR cameras by 2025 - Photo 2.

According to Petapixel, the DSLR segment is declining in importance, but is still significant. Nikon’s withdrawal from the market will leave opportunities for companies like Canon and Pentax. In the end, this seemed like a good decision, simplifying Nikon’s production and sales processes, allowing them to focus on future mirrorless cameras.

Nikon predicts the market will slowly shrink, focusing more on high-end cameras, which means the average selling price is likely to increase. The company is targeting to sell more lenses and aims to expand the Z-mount lineup to more than 50 lenses by 2025.

Reference: Petapixel

https://genk.vn/dau-hieu-cho-thay-nikon-sap-ngung-king-doanh-may-anh-dslr-2022052821553702.chn

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