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Close-up of Aquafina Regeneration Station

Last weekend, one of the fashion events most awaited by Vietnamese fans – Aquafina Vietnam International Fashion Week (AVIFW) Spring Summer 2022 was officially held from May 25 to 29, 2022 at the Gymnasium. Military Zone 7, Ho Chi Minh City.

Within the framework of the event, besides the shows of nearly 20 famous domestic and international designers and fashion brands, there was a special stop that attracted the attention of a large number of guests, from supermodel Thanh Hang, DJ Mie, rapper Wowy to beauty blogger Chloe Nguyen, TikToker Le Bong… that’s Aquafina Rebirth Station.

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The “special” character is placed in a prime location with an inspirational #Refashion message.

If AVIFW 2022’s ReFashion theme is like a declaration of the revolution (Revolution) of a sustainable, environmentally friendly Vietnamese fashion industry (Recycle), affirming the necessity of changing the way thinking (ReThinking), how to invest in brand development (ReInventing) to produce suitable designs (ReGenerating).

The appearance of the Aquafina Rebirth Station is the factor that attracts the attention of the audience and the community in general about the importance of the sustainable development of the Vietnamese fashion industry, through the stories of quality materials. is spectacularly “reborn” through the language of fashion.

Ms. Trang Le – President of Vietnam International Fashion Week shared: “One of the things that I am very passionate about and emphasize during the International Fashion Week Spring Summer 2022 is the use of environmentally friendly materials. This event will be the foundation for the Vietnamese fashion revolution – the revolution in sustainable fashion.”

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Aquafina Regeneration Station is present at the photobooth of AVIFW 2022.

Pioneering in bringing the first plastic bottle recycling machine at Aquafina fashion week, Aquafina wishes for a sustainable development of Vietnamese fashion to listen to the story of recycling seemingly discarded materials through language. fashion language.

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It is known that this is the first time Aquafina Rebirth Station is present at Vietnam Fashion Week in the biggest fashion event of the year.

The Rebirth Station is considered a meaningful milestone associated with Aquafina’s journey to spread Green – sustainable and more fashionable style. With the message “from plastic bottles to woven style”, the finished product of the machine will be used to recycle into environmentally friendly fashion products.

Following in the footsteps of fabrics from natural materials (oyster shells, lotus fibers, coffee grounds …) have been used and brought to the grave with special collections by designers Ly Giam Tien, Hoang Quyen , Vo Cong Khanh, Adrian Anh Tuan… revive the “scrap” by refreshing their appearance.

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Present at a prime location, Aquafina Regeneration Station quickly became the favorite check-in point of a series of cult guests.

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Ly Giam Tien brought splendor and elegance to the catwalk with the collection “The Future Woman” from recycled fabrics.

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Not only a new inspiration for AVIFW 2022, environmentally safe “green” materials as well as Aquafina Regeneration Station are also considered a powerful catalyst to create the “green” transition trend of the fashion industry. Vietnamese page.

To spread the effort to add a new life cycle for used plastic bottles, after the fashion week, Aquafina Regeneration Station will continue to land widely in Ho Chi Minh City and Hanoi in the near future. Let’s contribute to spreading the sustainable Green style with Aquafina, by collecting empty plastic bottles and “donating” them to the Aquafina Regeneration Station, friends! 2022-20220530215416404.chn

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