How much money do YouTubers make per 1 million followers?-Information Technology

Business Insider reveals the earnings and earnings of some of the YouTubers they interviewed.

Passing 1 million subscribers on YouTube is an important milestone for every YouTuber. In practice, that usually means creators can make money full-time from the platform.

Follow Business Insider, YouTube creators make money in many ways, but money from ads that play in their videos often make up a large portion of total earnings. For example, Andrei Jikh – a Youtuber with 1.7 million subscribers, has earned $ 1.6 million in advertising revenue in less than 3 years.

Making money on YouTube has become a real profession. (Illustration)

Another YouTuber with a lifestyle content creation orientation – Tiffany Ma earns up to 11,500 USD/month from advertising on her videos.

To start making money directly from YouTube, a creator must have at least 1,000 subscribers and 4,000 watch hours in the most recent year. Once they reach that threshold, they can sign up for YouTube’s partner program, which allows them to start monetizing their channel through channel ads, subscriptions, and memberships.

“For every 1,000 ad views, advertisers pay a certain percentage to YouTube. YouTube takes 45 percent of the revenue, and creators get the rest,” Business Insider said.

Business Insider makes it clear that the two main metrics for making money on YouTube are the CPM rate (the amount an advertiser pays YouTube per 1,000 views of the correct ad) and the RPM rate (the revenue that creators earn on YouTube). per 1,000 video views in general).

Some topics, like finance and cryptocurrencies, can increase a creator’s ad rates, as it attracts lucrative advertisers. “Ad revenue for cryptocurrencies is much higher than for anything else related to finance, like credit cards or banks,” Jikh revealed to Business Insider.

While Ma’s lifestyle content earns less, she’s perfected a strategy to maximize payouts. “To really optimize audiences, YouTube creators should place three to four ads in a single video,” Ma said.

Many of these creators also make money outside of YouTube. For example, Graham Stephan, who has 3.4 million subscribers, has launched his own coffee brand. However, the money earned directly from YouTube remains the mainstay of many creators’ income.

Note, Business Insider’s information is for reference only from the YouTubers they refer to. In fact, depending on the type of ad and depending on the geographic area of ​​​​the ad viewer, the amount of money generated from ad views may vary.