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Reaching the YouTube gold button after only 4 videos not exceeding 6 minutes long, 3 years producing only 16 videos but never less than 1 million views, 1977 Vlog how is it now?

Posting the first video titled “Spoil new movie very strong Golden Boy” on August 30, 1977, 1977 Vlog quickly gained great attention when public opinion broke out over the use of Japanese Shiba dogs. to play the role of Uncle Vang for a movie about the famous Lao Hac character in Vietnamese literature.

Less than a month later, the group’s next work, “Memoirs of a Player – Chi Pheo”, was released. And this is the “big bang” that helped the group achieve the silver button after only 2 videos posted on October 21, 2019. Remember, at that time, 1977 Vlog was considered a phenomenon of the Vlog production world in Vietnam, every detail included in the group’s works was “dissected”, analyzed, and most of all, anyone. Knowing the name of the group, everyone is eagerly waiting for the next “super products”.

By mid-November 2019, the group officially reached 1 million subscribers after a total of 4 videos were posted. Needless to say, the black and white colors are bold Vietnamese dramas before liberation, short dialogues using the saying “trend” on social networks and humorous acting with “endless” inspirations from the material. Classical Vietnamese literature has helped 1977 Vlog to dominate among the somewhat saturated creative life content on YouTube.

Lines like “Let’s live as beautiful as the swans of Chai – trunk – touch – ki”, “I’m a man. I always have onions in my bowl of pho”, “I’m young. I want to chill”, ” That is a sign of deception. One is that you are lying. The other is that you are lying many times.” made a strong impression on the audience.

Reached the YouTube gold button after only 4 videos not exceeding 6 minutes long, 3 years producing only 16 videos but never less than 1 million views, 1977 Vlog how is it now?  - Photo 1.

“Network phenomenon” of Vietnamese vloggers

1977 Vlog originally consisted of two twin brothers, Nguyen Viet Anh and Nguyen Trung Anh, who had the same passion for comedy since childhood, but both failed to enter the University of Theater and Film. After that, both entered the Faculty of Finance and Banking, Thang Long University and by the time they graduated, no one had worked professionally in the film industry. Trung Anh is a freelance writer and Viet Anh is an administrator.

In the Workshop “Creative You – Burning ideas”, Trung Anh once shared: “When I was in high school, I always thought to do something big and meaningful like Mr. Pavel in “Steel is like that!”, not living a life of waste. I love making movies so much and the two brothers decided. intended only to enter the School of Theater and Cinema, but both failed.

At that time, both of us realized that what we want is sometimes difficult to achieve, but we still try to pursue it in one way or another. But this failure taught us a lot. We waited for 9 years before we dared to continue, we looked in the mirror and saw that our hair was gray before we went back to reflect on our passion.”

Reached the YouTube gold button after only 4 videos not exceeding 6 minutes long, 3 years producing only 16 videos but never less than 1 million views, 1977 Vlog how is it now?  - Photo 2.

Talking about the group’s naming, 1977 is explained as a dream, 9 years of pursuit and 2 people who no longer fail (No. 7). The official tagline of the 1977 Vlog is: “We were simply hooked” same explanation “The skepticism here is the love of honesty, the love of literature, the love of the good meanings in life, not the craziness”.

The two’s cousin Nguyen Van Tan was later brought into the group to support and act as an actor while twin brothers Nguyen Viet Anh and Nguyen Trung Anh were still the ones doing the main work from ideation. , build scripts, find filming locations, edit movies, voiceover…

When the group received great attention, the audience was extremely surprised when the members only used an old tablet with a dead battery to carry out the video recording process, even the members even have to split into many turns. The scenes also only have 2 characters and 1 cameraman, because the tablet does not have a tripod, the editing device is a desktop computer. The content of the clip footage uses almost no effects, except for turning tones into black and white.

When they finished the first clip, they didn’t even have the slightest intention of starting a YouTube channel of their own. They simply shared the results on the Facebook fan page, which at that time only their close friends and colleagues knew. After the clip was posted, an old colleague of Trung Anh praised it and asked if it had been uploaded to YouTube, and this friend even set up a YouTube channel.

Reaching the YouTube gold button after only 4 videos not exceeding 6 minutes long, 3 years producing only 16 videos but never less than 1 million views, 1977 Vlog how is it now?  - Photo 3.

In each video, the cost of investing in costumes that the group spends is about 200,000 – 400,000 VND. Talking about casting, Viet Anh often plays the villain due to her scarred face, Trung Anh plays the gentle character and Nguyen Van Tan takes on the female role. The locations of the house or banana garden that audiences often see in the group’s videos are just familiar locations around their homes. The natural way of acting creates a feeling of closeness and comfort to the majority of adult audiences who have experienced many changes in the domestic cinema industry.

At that time, 1977 Vlog wanted to use old literary works such as A Phu Couple, Chi Pheo, Lao Hac, Turn off the lights… to reflect the burning problems of society. However, popularity also has two sides, many people think that vlog of 1977 Vlog has been distorting young people’s view of literary works and classic literary characters of many generations. generation.

Substantial changes later

Currently, 1977 Vlog’s YouTube channel reaches 2.42 million subscribers and over 150 million views. Surprisingly, nearly 3 years since the channel’s establishment, up to now, the group has only posted 16 official videos. But those 16 videos all averaged over 1 million views, of which the highest video reached 22 million views.

After receiving great attention from the audience, Viet Anh and Trung Anh quit their jobs at that time and officially became content creators, focusing on the work of ideation and filmmaking. At the same time, the two also received approval from their parents for proving their true ability.

Reaching the YouTube gold button after only 4 videos no longer than 6 minutes, 3 years producing only 16 videos but never less than 1 million views, 1977 Vlog how is it now?  - Photo 4.

Sharing with Tuoi Tre Online, Viet Anh expressed: “We are very fond of literary works, especially those of Nam Cao. The renewal of these works with black and white materials and the inclusion of sayings criticizing the bad habits of the time. Now perhaps it’s a factor that our vlogs have their own qualities, making the audience feel excited and ready to receive it.”

In addition to the main channel, the group also has another channel, 1977 Trung Anh, which regularly posts promotional videos in contrast to the main channel, which is quite attractive, the frequency of video posting is increasing. Trung Anh and Viet Anh also participate in more art events and activities than before. Is it true that, when they touch victory, the group is really just a “network phenomenon”?

https://cafebiz.vn/dat-nut-vang-youtube-chi-sau-4-video-khong-dai-qua-6-phut-3-nam-chi-san-xuat-16-video-nhung- no-bao-gio-duoi-1-trieu-views-1977-vlog-hien-tai-rao-20220530114125945.chn


Lan Lan

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