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Decoding the selection criteria for nutritional products of the generation of “high standard” users

Understanding the “high standard” generation of users

According to Cassandra, 73% of young people value health over material possessions. They build healthy diets and lifestyles, and invest time and money in self-care. Up to 4 out of 5 people prefer healthy products, even though the prices are higher. However, they also do not consider price as a prerequisite for product selection. Rather, the modern generation of users spends a multi-step process including finding information, consulting user experiences, comparing prices, studying ingredient lists, looking up origin, … then come to the final decision.

It is because of the big difference in buying behavior of today’s consumers that they are considered the “high standard” generation of users – always looking for high quality products, based on strict standards to go to selection. “It makes more sense to spend time researching, and choosing carefully, than spending time trying and learning from experience. Especially for the selection of nutritional products, which can affect the body’s health more or less if we keep trying and changing. For example, choosing milk for your baby at home, with an immature digestive system, choosing milk for your baby is not a simple investment process. I choose carefully so I can find the right productbest for you from the very first time.” – Ms. Hoang Oanh (Office worker – Ho Chi Minh City) shared.

NNRIS Standard Table: Deciphering the criteria for choosing nutritional products of the

Spending a lot of time researching and selecting products, “high standards” users think that this is a reasonable way to choose the right product for their requirements.

“High standard” users take NNRIS as the norm table

NNRIS – The Swedish Nutifood Nutrition Research Institute is known as the guarantor for the quality of Swedish Nutifood products. The presence of the NNRIS label has recently been assessed by a part of users as a reputable “base” for choosing nutritional supplements for the body. So what quality standards does NNRIS reflect that make “high standard” users consider it trustworthy?

First, NNRIS uses the highest quality dairy ingredients from the world’s leading organic Swedish farms. Over the years, Sweden has always been at the top of the rankings of countries with the best quality of organic milk in the world, and at the same time is one of the top 3 countries in Europe with a commitment to almost no use of organic milk. antibiotic use in livestock. The use of safe raw materials and the application of advanced scientific and technical achievements is the first factor that NNRIS affirms its reputation for “high standard” consumers.

NNRIS Standard Table: Deciphering the criteria for choosing nutritional products of the

NNRIS contributes to bringing high quality nutritional products according to the leading standards of Europe and the world.

In addition, the experience of NNRIS experts combined with Nutifood Vietnam’s knowledge and understanding of the Vietnamese condition on the basis of 20 years of research has created specially formulated condensed milk products for Vietnamese people. Male. This satisfies the desire of the new generation of users who are always in the mood to find the most suitable products for the body but are still struggling because they do not know which is the right basis.

Sharing about this, Ms. Huynh Huong (HCMC) said: “My family prioritizes dairy products of European origin because I believe in their thriving industry and tightly controlled production lines. Sweden is a country with top milk quality in the world that most Vietnamese mothers trust. Like many others, I put fit first when choosing a nutritional supplement. A suitable product means that it can do, for example, promote digestive health – for infant milk, or help with health related problems – for diabetes. diabetes in the elderly… Products that are not specifically researched based on physical properties are unlikely to be effective.”

NNRIS Standard Table: Deciphering the criteria for choosing nutritional products of the

“Relevance” is the factor that makes users spend a lot of time and effort to learn without help from reputable research units.

With its prestige affirmed through quality raw materials, strictly controlled production lines and thorough understanding of Vietnamese body characteristics to produce the most suitable products, NNRIS is being used by today’s users. considered as the “new generation caregiver”. Based on the standards of NNRIS, users can easily and quickly choose nutritional products that meet their own requirements. How about you? Let’s embark on a journey to find new nutritional standards with the help of NNRIS!

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