KOC Vietnam 2022 – 17 million views and a “happy family” handshake
After 8 episodes aired, last night KOC VIETNAM 2022 has entered the final, the first place belongs to Call Duy Me – the contestant who received the expectations of the judges as well as the love of the community. After each episode of KOC is the change, makeover and growth of the first season KOC contestants. This is also the first professional playground in Vietnam for a profession that has recently become a trend in the world.
Influencer Marketing Hub and its partner Refersion recently released a report on the influencer marketing market. The report was conducted with the participation of more than 2000 agencies, brands and relevant experts to determine their views on this emerging market.
Despite initial concerns that marketing in general and influencer marketing in particular may decline due to Covid-19, in fact the market still recorded significant growth. The market for influencer marketing is expected to reach $16.4 billion by 2022.
According to the latest report of Influencer Marketing Hub, the market for Influencer Marketing will continue to grow in 2022. For companies operating in this field, the US is a market witnessing rapid growth. Despite the impact of the Covid-19 epidemic, the number of companies participating in the market still increased by about 30% (from 5,600 companies in 2020 to 7,300 companies in 2021).
Influencer Marketing related services/companies grew by 26% in 2021, to 18,900 worldwide. Growth was highest in the US, with a 30% increase in influencer agencies, platforms, and services. The Asia-Pacific region also witnessed great growth from 2,750 companies in 2019 to nearly 5,000 companies in 2021. It can be seen that the wave of using celeb, to influencers (macro & micro influencer, KOL) is a general trend of the world and companies are increasingly paying attention to this method.
Social e-commerce can take many forms, from platforms that specialize in group purchases to social networks that integrate sales mechanisms to smaller sellers who communicate directly with customers. customers through chat features, personalize their shopping experience.
According to a report by Bain & Co, the potential for this market in Southeast Asia is huge as the number of young tech-savvy populations is increasing. Southeast Asia’s time spent on social media is also well above average, which makes social e-commerce success even easier.
Delicious piece of cake named KOC in Vietnam
In Vietnam, although the term KOC is still quite new, it has been recognized by many industry experts as a potential market in the near future. The development of technology and changes after the pandemic has led to changes in people’s shopping behavior, along with the explosion and development of the livestream industry, selling online through e-commerce platforms and social networking channels. Association, KOC has gradually affirmed its role and position in marketing products to consumers.
KOC has many advantages and advantages for large-scale development in the future
With the acumen in recognizing the market and the strategy of developing new trends, VCCorp has cooperated with Lazada Vietnam to organize the KOC VIETNAM 2022 program to create a professional playground for the first KOC team. From here, KOCs will become a bridge between brands, e-commerce platforms and consumers, and at the same time a tool to boost sales for sellers and a more realistic view of products for customers.
Happy family handshake
There are many factors that make the KOC wave a potential in the future. The first is to optimize advertising costs. KOC does not charge an “order” fee or an additional product promotion cost per post. Brands can provide products for KOC to experience and pay a commission on each product that KOC introduces, this cost is much more economical than conventional forms of advertising, and creates efficiency. converts better because the KOC’s following is mainly from those who already have a need – a wise and effective form of marketing.
Besides, KOC are also the ones who bring real product reviews and experiences to consumers. Consumers are more likely to recognize an introductory advertisement and an experience-based evaluation, and experience will naturally bring a high trust index to influence purchasing decisions. than.
On the KOC side, they also receive a lot of attractive benefits such as a commensurate income level, the opportunity to experience and work with many different brands, the opportunity to develop themselves in many areas of the industry, develop new skills and knowledge. Working skills such as livestream technology, content creation to attract viewers…
In particular, through KOC VIETNAM 2022, the participating KOCs will be well-trained, equipped with the necessary knowledge and skills to build a serious and long-term career journey.
With the goal of setting a launching pad for businesses, a professional playground for KOC and customers to buy satisfactory products, VCCorp has cooperated with Lazada to bring a reality TV show that attracts the public during the event. The KOC VIETNAM 2022 contest has been successful beyond expectations with great coverage on more than 150 press websites, 35 cooperative fanpages and 17 million views – an admirable number after a regular TV show is money. topic for the next KOC and larger playing fields for this potential industry.
at Blogtuan.info – Source: Soha.vn – Read the original article here
