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IU becomes Gucci’s global ambassador

Yesterday (May 30), high-end fashion brand Gucci announced IU as its next global brand ambassador. On Gucci’s personal page, the company shared a photo of IU on the red carpet of this year’s Cannes Film Festival with her branded dress.

“Global Brand Ambassador IU was photographed at the 75th Cannes Film Festival wearing a Gucci gown with embroidered lace petal details on the cuffs, accompanied by sequins and crystal embellishments on the skirt. “shared by Gucci.

IU becomes Gucci's global ambassador - Photo 1.

IU wears a Gucci dress on the red carpet of the 75th Cannes Film Festival. (Image: Getty Images)

Immediately after the photo was posted, fans were extremely excited when Gucci announced that the female singer became a Global Ambassador. In fact, the singer born in 1993 has been the Korean ambassador for this Italian luxury brand since 2020, however, this is the first time Gucci has officially called IU a global ambassador. A representative of Gucci shared: “Due to competition with another brand, it is difficult to reveal exactly when IU signed on to be its global ambassador.”

IU is currently the fourth Korean star to be appointed as a global brand ambassador of Gucci, after Kai (EXO), Shin Min Ah and Lee Jung Jae.

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