Apple is developing its own search engine, confronting Google?-Information Technology

Apple is said to be quietly developing its own search engine.

According to TechRadar, when Apple was preparing for its annual WWDC rollout, when a rumor was circulating that the company was about to launch their own search engine.

The rumor originated from a tweet by blogger Robert Scoble, talking about his expectations for Apple’s service in the future. In an interview with TechRadar, Scoble explained that the information related to the rumor is partly based on conversations from several sources and partly based on inference. Scoble said the search engine will not be announced at WWDC next week, but in January next year. At the same time, he emphasized that this launch of Apple is the most expensive of all time.

Will there be a “Google” version of “Apple”?

Competition in the search market isn’t inherently fierce, and the longstanding rivalry between Google and Apple has long left people wondering whether the Cupertino giant will have a hand in the market.

Through a “confusing” earnings report from Alphabet, it is currently difficult to determine the value of Google Search, but most people know that search activities make up the largest part of his advertising revenue. tech giant, with total revenue of $210 billion by 2021.

If Scoble’s information is proven to be true, Apple has decided to enter the search race. But why this time?

Will Apple get into the search market to compete with Google?

One possible explanation is that the company believes that the device base uses iOS and their Safari browser has reached the desired limit, which can help Apple can really stand up to the throne of Google.

Apple has profited for years from a deal that secures Google’s place as Safari’s default search engine, a benefit potentially worth as much as $20 billion a year. According to filings from a recent class action lawsuit, the terms of the settlement also prevent Apple from launching a standalone search product. But hypothetically, if Apple scrapped its deal with Google and brought an alternative to market, Safari’s billion-plus user base would provide an incredibly solid foundation.

However, it would be a mistake to assume that broad reach leads to success. For example, Microsoft has not been able to gain a significant foothold in the browser and search market, despite the company owning the largest operating system platform in the world.

In order for Apple to voluntarily cancel its agreement with Google, the company must ensure that its advertising revenues make up for the billions of dollars in lost revenue. It is also possible that the rumored service will not look like a traditional search engine. Scoble’s tweet suggests that Siri could be a major beneficiary of the tool, which could indicate the new product is built to enhance the (Google-powered) responses that Siri interacts with people. to use, rather than to make vague queries like a regular search engine.

Let’s wait and see Apple’s next move until early 2023.