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The new Honda Air Blade costs 5-10 million dong

The new generation of Air Blade using ESP+ engine continues to cost more when it arrives at the dealer, about 5-10 million VND for two versions 125 and 160.

Open for sale from May 31, the new generation Honda Air Blade 2023 is sold by dealers compared to the proposed level. Surveyed in Ho Chi Minh City, the price of the new Air Blade 125 version is about 3-5 million VND, the 160 version first appeared, 4-7 million VND difference. The retail price of Air Blade announced by Honda is VND 42,1-57.2 million.

The difference of 3-7 million dong is not uniform among agents. Depending on the location and business plan of HEAD, the price difference of Air Blade is different. The sales staff said that the number of Honda Air Blade cars has been dropping and there are only standard 125 and 160 versions on display. Particularly, the special 160 version with the highest price is still unavailable.





Honda Air Blade 160 displayed at a dealer in Binh Thanh district, Ho Chi Minh City.  Photo: Pham Trung

Honda Air Blade 160 displayed at a dealer in Binh Thanh district, Ho Chi Minh City. Image: Pham Trung

At some HEADs in Hanoi, the new Air Blade does not have many cars yet, and some dealers have not yet returned. The price difference compared to the listed price ranges from 7-10 million VND at dealers with cars.

The above price difference of Air Blade has happened in generations before the car opened for sale in the first phase. The explanation of the HEAD is that the car has less inventory while the demand is greater. Besides, the company offers a suggested price, and the dealer will decide the retail price when adding operating costs, marketing, profits… On the manufacturer’s side, Honda said that the solution to this situation This situation is to increase the supply to better meet the demand of the market.

The story of the motorbike price channel, mainly in the Honda brand, is similar to the automobile segment, where many “hot” models of Toyota, Hyundai, Ford, Kia … also sell at a difference from the proposed level from a few dozen to hundreds of thousands. hundred million dong. Customers call this type of car sales “beer with peanuts”.

Dealers not only import the best-selling cars, but also the slower-selling ones. There is a price channel status with attractive models but comes with discounts for less hot names. Honda motorbikes are priced at most products, but there are also cases like Winner X that are offered 3-5 million VND.

Air Blade 2023 is the 6th generation of Honda’s male-oriented scooter line, assembled domestically, launched in Ho Chi Minh City on May 20. The car has a slight upgrade in appearance, adding a 160 engine version with ESP + electronic fuel injection technology. Version 150 is no longer available, while version 125 is still sold in parallel. In the market, Air Blade competes with rival Yamaha NVX for 52.2 – 54.5 million VND.

Honda’s model is currently the best-selling model in the segment. The company expects 300,000 vehicles per year for the new Air Blade, which is equivalent to more than 800 vehicles per day on average. Honda’s market share currently reaches nearly 80% of the Vietnamese motorcycle market.

Pham Trung – Sunshine

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