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What is the solution to optimize the eCommerce advertising market?

Atosa was honored with the best technology solution in 2021 voted by the Vietnam E-commerce Association and consumers

2020 is the year that consumers “get used to” social distancing, online shopping and contactless payments, 2021 is the ripe time for e-commerce to explode, users increasingly prefer payment methods. cashless, with the number of payment orders via e-wallets increasing by 10 times, 2022 will be the year that shows more clearly the new picture of changes coming from both shoppers, merchants and platforms. Online Retailers.

According to Google & Temasek’s Economy SEA 2021 report, Vietnam’s internet economy is forecasted to become the second largest economy in Southeast Asia, reaching $220 billion in total merchandise value by 2030. is an attractive innovation hub as global capital continues to pour in. As of June 2021, the number of Vietnamese Internet users is nearly 70 million. During the COVID-19 pandemic, more and more users are using the Internet. tend to use new Internet services,” shared Mr. Vu Hoang Lien – Chairman of Vietnam Internet Association.

The report also indicates that, from the start of the pandemic to the first half of 2021, Vietnam has added 8 million new digital consumers with more than half of them coming from non-major cities. . The average digital consumer has used four more digital services since the pandemic began.

99% of Vietnamese digital consumers intend to continue using online services in the future; shows a very high degree of attachment to digital services and products of Vietnamese users.

At the same time, 70% of digital businesses are expected to increase the use of their digital marketing tools in the next 5 years. Therefore, the battle on the e-commerce floor in 2022 will be the battle for customer clicks.

With experience in consulting for thousands of multi-industry retailers on e-commerce floors, Mr. Le Quynh Son – Founder of Atosa – specializing in providing automated advertising solutions on e-commerce floors said: “The wave of e-commerce will However, this is a “golden” time to promote retailers doing business on the floor to take advantage of new experience trends, technologies, take advantage of speeding opportunities, expand influence, focus on customer experience”.

Effective marketing solution on e-commerce floor?

What is the solution to optimize the eCommerce advertising market?  - Photo 1.

Sao Khue Award for Pioneering Technology Solution category

Which solution helps to optimize and understand the principles and advertising algorithms of the e-commerce floor is the real need of businesses trading on the floor. Approaching this need, Atosa Shopee Ads Automated Marketing Solution with special features such as keyword search according to search behavior on the floor, market analysis and automatic advertising was officially launched in 2020 and appreciated for its practicality and creativity. The solution was honored with the Sao Khue Award 2022, a group of Pioneering Technology Solutions, awarded by the Vietnam Software and Information Technology Services Association (VINASA) and the Best Solution Award 2021 by the E-commerce Association (VINASA). Vecom) vote. At the same time, Atosa Shopee Ads has also become the official partner of e-commerce platforms such as Shopee and Tiktok in Vietnam.

It is known that reputable brands such as Gumac, Torano, 30Shine, Leo Vatino, Dok Crazy, Urban Outfit, Yody, Mikenco, La Roche-Posay… have applied solutions to increase sales and optimize time and costs. operating fee.

“Atosa’s goal is also to help retailers apply technology solutions to understand search trends, consumer behavior on the floor, analyze advertising and sales metrics, thereby understanding better insight of customers, offer business strategies and products suitable for each period We believe that Vietnamese businesses are very smart and highly adaptive. Vietnamese enterprises are SME enterprises, so it needs support from the right technology to take advantage and bring businesses and retailers on the floor to develop faster and more quickly.” – Mr. Le Quynh Son added.

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