Vinamilk launched Yomilk drink yogurt product line with a youthful and new image, to meet the needs of enjoying while paying attention to health and expressing the unique taste of Gen Z.
Born from the mid-1990s to the end of 2010, Generation Z – the future owners of the social economy – is a segment that is increasingly being researched and served by investment brands. This is the generation associated with the development of digital, also the generation that is more invested in learning and whose parents are higher learners than previous generations. All of this impacts Gen Z’s personality traits, habits, and lifestyle preferences.
Dynamic Gen Z young people. Image: Yomilk
Reward Network, a program promoting the restaurant industry in the US, has listed some of Gen Z’s food tastes: It is more concerned with health than previous generations, liking familiar dishes but also liking them. Seeking creativity, influenced by comments from friends, media and social networks. This generation loves experiences with friends but also likes to express their personality when choosing a certain product. More importantly, Gen Z’s taste sometimes greatly influences the choices of previous generations – their siblings and parents.
In order to satisfy Gen Z’s taste, Vinamilk has renewed its image and style according to “Gu Z” for its Yomilk drink yogurt product line, a drink that many young people commented on as having “delicious and refreshing taste”.
Gen Z with unique taste. Image: Yomilk
As a drinkable yogurt product with natural fruit flavors, Yomilk has 4 flavors: orange, strawberry, red pomegranate and aloe vera. Rich in vitamins A, B3, D3, E and fiber, Yomilk is in line with Gen Z’s criteria for choosing products containing many healthy ingredients. In addition, the crunchy jellies contained in the product are suitable for This generation’s demand for topping drinks.
In addition, Yomik also innovated the packaging image to have a close and suitable appearance for young people. Still the same 170ml paper box and 150ml plastic bottle, but the new design has fresh colors, “making an eye-catching, brilliant, dynamic impression” as commented by Thuy Trang, a female student at Ngo Quyen High School, District 7 , Ho Chi Minh City.
“We often gather to eat at recess or when preparing for extra lessons after school. Yomilk’s sweet and sour taste combined with crunchy, chewy jelly really helps to boost our morale. refreshing, creating fresh energy,” shared Trang’s group of friends.
“Gen Z has many dreams, many passions, loves to explore, especially being himself. Dressing is sometimes like no other. Hobbies are sometimes a bit different. And a delicious, refreshing drink brings. The spirit of excitement to connect with friends, comfortable experience is the choice of many Gen Z”. Thanh Thao, a 12th grader in Ho Chi Minh City said. Thao and her friends often prioritize drinks that bring many experiences to enjoy – for example, while drinking, chewing, chatting and connecting with friends.
“Yomilk is positioned by us as a new symbol of Gen Z when it comes to expressing your spirit: Gen Z is good at everything, has taste in everything…” – Brand representative shared.
Along with the introduction of new Yomilk products to the market, Vinamilk also introduced a TVC to encourage Gen Z to freely express their taste in any angle, as long as they can have a comfortable and fun time with friends.
Diep Chi
Accompanying and energizing Generation Z, new Yomilk with 4 fresh fruit flavors: orange, strawberry, pomegranate and aloe vera combined with yogurt and crunchy jelly adds a refreshing “mood” for a comfortable experience. test every “Gu Z”.
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at Blogtuan.info – Source: vnexpress.net – Read the original article here
