Apple raises iPhone prices for the first time since 2017

When Apple introduced the $999 iPhone X in 2017, the company shook the world. Netizens laughed at the “heavenly” price of this phone and mocked Apple’s madness. However, reality shows the opposite.

After 5 years, the most expensive iPhone model has reached $ 1,099 but still sells like hot cakes. According to research firm IDC, iPhone 13 Pro Max is the second best-selling smartphone in the world, behind only iPhone 13 ($799) and ahead of iPhone 13 Pro ($999).

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Millions of people are willing to spend nearly $1,000 to own Apple’s most advanced phone. So, “apple defect” prepared for that. According to rumor expert Jon Presser, analyst Chris Caso and news site LeaksApplePro, all iPhone 14, except the regular version, released in the next few months will increase in price, 100 USD more expensive than iPhone 13. Specifically, iPhone 14 6.1-inch for $799, iPhone 14 Max (6.7-inch) for $899, iPhone 14 Pro (6.1-inch) for $1,099 and iPhone 14 Pro Max (6.7-inch) for $1,199.

Why did Apple increase the price of iPhone 14?

There are many reasons to explain Apple’s decision, if it becomes a reality. First, the company will remove the iPhone mini due to poorer-than-expected sales and replace it with the iPhone 14 Max. Basically, the iPhone 14 Max is an enlarged version of the iPhone 14. Meanwhile, Apple often uses the “Max” branding for more expensive iPhone models, for example, the Pro Max is always $100 more expensive than the Pro. . Therefore, it is almost certain that the iPhone 14 Max is also more expensive than the iPhone 14.

The more expensive iPhone 14 Max means that the iPhone 14 Pro and Pro Max have to increase their prices to reflect their “pro” nature. The most expensive standard iPhone and the cheapest Pro version are usually $200 apart. Therefore, according to Jon Prosser, if you take the iPhone 13 Pro ($999) and iPhone 13 Pro Max ($1,099) as a reference, the iPhone 14 Pro and iPhone 14 Pro Max will cost $1,099 and $1,199 respectively.

Of course, when it comes to increasing iPhone prices, Apple needs to make commensurate upgrades. The front of the iPhone 14 Pro and 14 Pro Max will be redesigned for the first time since 2017, while the iPhone 14 and 14 Max are likely to keep the old design. Accordingly, the notch screen is replaced by a punch-hole screen and a pill.

iPhone 14 Pro and 14 Pro Max are also said to be equipped with a newer, more modern camera cluster than the regular version. The most prominent is the 48MP main camera that records 8K videos, takes better low-light photos and can record 4K Cinematic Mode videos.

A fundamental difference between the Pro version and this year’s regular version is the chip. According to experts, the iPhone 14 and 14 Max continue to use the A15 chip from last year, while the iPhone 14 Pro and 14 Pro Max use the A16 chip. Both are manufactured based on TSMC’s 5nm process. The Taiwanese company announced that it will increase product prices, which may affect iPhone prices.

In the current context, when other Android manufacturers like Samsung, Xiaomi, Honor or OnePlus are all selling phones for under $1,000, the new price of iPhone 14 (if any) doesn’t feel too expensive. .

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