Bold personal style and a new path for product review
KOC (short for Key Opinion Consumer) is a phrase to refer to influential consumers on social media. KOC’s job is to experience the product and give fair reviews and evaluations so that customers have a more dimensional view before deciding to buy.
In the world, the KOC profession is a money-making profession thanks to a skillful combination of personal style, satisfying brand requirements and creating attractive value for viewers, thereby becoming a revenue-generating channel. for brands. It looks flashy, but it’s not simple when most KOCs do not have enough skills to create for themselves a methodical content route, rich expression, multi-channel spread and many people still do not know how to start. where to start.
KOC VIETNAM 2022 answers the question of how the future path of a KOC will go and how to develop this profession while the potential of the brands is too great, the customer experience needs to be different and authentic. than before?
Privileges only KOC VIETNAM 2022 has:
Train the skills of a professional marketer
Providing candidates with thorough knowledge as a professional marketer, the script of the program is attractive and the message is intended from easy to difficult, from working individually to working in groups, taking advantage of the All the support around to complete the exercise is an intense and necessary training route that every KOC must have.
Right from the first episode, the challenge helps contestants realize one thing clearly that in order to do a good job, KOC must build a strong personal style to attract the public. From shaping this style, the contestant can tell the story of the brand in a way that is unique to her but still carries the brand’s breath.
The KOC profession is not only done independently, but also has to work with partners to create a successful message. The contest also presents a challenge for contestants to combine with other contestants, combine products of different industries to create a product with quality and relevant content. In addition, it also guides candidates on how to approach creative angles and spread multi-channels to create the best connection with customers.
Experiencing the above challenges, candidates have been provided with basic knowledge like a professional marketer and solved real-life problems to be able to compete and experience fairly. The spectacular makeovers from episode to episode make contestants grow up and find their own direction in a very potential new career.
Connecting businesses, learning from “guides”
Host Chau Bui and judge Ky Duyen are the perfect pair of judges throughout the program of KOC VIETNAM 2022, bringing the show closer to the audience through each person’s style. One is a famous fashionista, the other is Miss Vietnam 2014, this is exactly the “matching pair” of the organizers’ intentions when assigning them to take on the responsibility of leading the contestants throughout the contest.
Each episode of the show has a special judge. The judges are all influential people in one or more fields. From famous hot bloggers like Phuong Vu, Vu Dino or famous content creative directors like Denis Dang; From the faces of brands such as Vietjet, Lazada, famous businessman Le Dang Khoa or the representative of the VCCorp organization, all brought the contest different perspectives and stories to help the contestants get more advice. This also opens up opportunities for KOC to be known by brands and then to connect and cooperate with prestigious domestic and regional brands.
Obviously, these are the “bargains” that at the moment only KOC VIETNAM can support, orient, and open career opportunities for candidates.
Countless benefits after the program ends
The KOC VIETNAM contest with the companionship of VCCorp and Admicro has created legitimacy and a solid stepping stone for the career development of talented KOCs. Of course, to sublimate, it also requires KOCs to have sharp thinking, efforts to develop themselves and the ability to seize good opportunities.
However, it is undeniable that the “super huge” privileges that the contestants receive when participating in the contest, most importantly, that value will continue to last even after the program ends. VCCorp’s main news sites such as Channel 14, CafeF, CafeBiz, Soha or Afamily will provide media support for the high-ranking faces for one year from the end of the program. Advertising contracts for big brands or brands of great value also signed cooperation with the top contestants. In addition, the presence of companion units is also committed to connecting and supporting when KOC operates on social platforms and e-commerce sites.
Interviewing the runner-up KOC VIETNAM season 1 is a very emotional share after participating in the program. Pu Met 7 shared, after KOC VIETNAM 2022, she received many valuable things. In addition to the 1.45 billion prize, she gained new friends from all over the country, the attention and sharing of experiences from the host, the jury, and special guests. Season 1 runner-up also received many invitations to cooperate from brands and especially had a clearer orientation for the future KOC profession and personal development direction to stick with the profession. She also shared: “After the competition, I found myself becoming calmer, had many different perspectives on the industry and felt that I needed to be more serious with this KOC profession.”
Wish the candidates will always maintain their performance and develop the KOC profession further and further.
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
