Complacent in solitude because of the loss of her effective ‘right arm’, aspires to turn Meta into a ‘anything supermarket’ but in fact ‘nothing’
In a recent analysis, the Wall Street Journal likened “Metamates” to an ocean, and Sheryl Sandberg’s departure from Meta is like jumping off a ship called a virtual universe. It is not known whether the above action was spontaneous or forced, but either way, Facebook – under a new name and bound by a new destination – still has only one captain, Mark Zuckerberg. This CEO from now on will take full responsibility for his ship.
In a Facebook post on Wednesday, Ms. Sandberg announced her resignation as Meta CEO after 14 years. Although she affirmed that the motivation to quit her job came from the desire to focus more on her family and charitable activities, Ms. Sandberg still made many people question the real source of this decision. Also because she passed away at the most sensitive time for Meta, the giant is surrounded by a lot of accusations and lawsuits.
In addition, an inflationary economy, a change in the Apple operating system, and increasingly fierce competition from rivals like TikTok also drained Meta. Wall Street forecasts the giant’s advertising revenue outlook this year is only 6%, much lower than the 44% figure 10 years ago. Meta shares fell nearly 3% during the session, shortly after Sandberg’s announcement.
BIG LEGENDARY
Bloomberg recently had an article about the COO, about the “huge legacy” that this woman left. She considers herself the one who carries the mission of developing Meta, as one of the most powerful CEOs in the Big Tech world. Leaving the position of Director of Advertising at Google in the 2000s, Ms. Sandberg came to Meta, then Facebook, to lead and develop the machine to reach a huge scale thanks to the seemingly infinite source of advertising revenue. end.
Ms. Sandberg announced her resignation as Meta CEO after 14 years
Even so, Sandberg is very modest. She only dares to claim that she is known to the public thanks to her 2013 book “Lean In” – a book written by herself to encourage brave women to speak up for themselves. However, for experts, the biggest “legacy” that Sheryl Sandberg left behind is probably the technology industry’s reliance on advertising – a field that is said to “make money” at scale. great.
“Sheryl’s books are influential. When someone like Sheryl is willing to share the mistakes she made, people will listen and draw something for themselves,” expert Kim Scott said. “One of the great things about working with Sheryl, is that she never wastes a moment. She’s really focused on getting the job done.”
According to Bloomberg, Sandberg not only builds the business model for Facebook but also oversees the group’s public policy team. Katie Harbath, a former Facebook public policy director and Republican aide, said Sandberg was an “incredible tool”.
“She is very good at observing things. Thinking is also very thorough, mature, ”Harbath said. “In the beginning, Mark Zuckerberg didn’t want to be a part of public policy like this.”
After joining Facebook in 2008, Ms. Sandberg’s thinking and vision continued to focus on Mark Zuckerberg’s “pet”
However, in the past few years, that dynamic has changed as Zuckerberg holds almost complete power at Meta. “I don’t think the change comes as a surprise internally, even though it’s a symbolic move,” Harbath said.
According to Bloomberg, Sandberg’s influence is big enough to help Google’s ad business expand and become a staple of every creator’s budget. After joining Facebook in 2008, her thinking and vision continued to focus on the “pet” of Mark Zuckerberg. Instead of targeting users based on search engines like Google, Facebook leverages what the platform collects, from personal identities to user preferences. This approach has been embraced by the entire tech industry.
“Sheryl plays a key role at both of the biggest and most successful corporations in history,” said Colin Sebastian, an analyst at Robert W. Baird & Co. “In our view, the legacy she left behind for Meta is the huge business models in the digital economy.”
QUESTIONS
However, in the past few years, Sandberg’s public image has been more or less tarnished by criticism aimed at Facebook. This corporation is said to be unable to prevent the dizzying spread of misinformation with hate speech, even privacy violations, in the context of increasingly open online platforms. wide.
In the past few years, Ms. Sandberg’s public image has been more or less tarnished by criticism aimed at Facebook.
Ms. Sandberg and Zuckerberg accordingly are regularly questioned before Congress. Scandals never seem to stop, from inciting ethnic violence in Myanmar and Sri Lanka, to openly spreading violent videos to disinformation about the COVID-19 pandemic. Most recently, the Wall Street Journal also questioned that Ms. Sandberg a few years ago used her power at Facebook to conceal information about her boyfriend. However, Meta’s representative confirmed that this was not the root cause of her decision to leave the company.
Commenting on the “legacy” left by Ms. Sandberg, there are also opinions that this powerful woman is not aware of the serious consequences behind the authoritarian policy.
“It has been proven that Facebook has intentionally scaled recklessly to dominate the entire way we communicate globally. It has caused a lot of chaos and negatively affected people,” said Yael Eisenstat, founder of Kilele Global. “I’ve never seen her self-aware of that.”
EXPECTED
According to the Wall Street Journal, Ms. Sandberg’s decision is not surprising.
Sandberg has long been considered an effective “right hand man” of Mark Zuckerberg
Famous for his role in leading the Meta ad business from round zero to the current $115 billion scale, Sandberg has long been considered an effective “right hand man” of Mark Zuckerberg. However, the credibility from these early days is fading, especially after Facebook changed its name to Meta.
Last year, a report showed that Sandberg’s staffing ratio had dropped significantly, while the role of Chief Growth Officer Javier Olivan had increased. Meta said it may appoint Mr. Olivan to the COO chair, after Ms. Sandberg resigns.
However, despite the shift in power internally, Ms. Sandberg’s importance remains. This COO has publicly defended Meta’s platforms against allegations of election-related and incitement to violence. The team of lawyers representing Meta, under Ms. Sandberg, also grew about 60% faster than the company as a whole, amid Meta’s constant spiral of antitrust and shareholder litigation.
In a recent interview with Bloomberg, Ms. Sandberg implicitly alluded to these efforts, and that her role at Meta is “more than just managing the easy stuff.” This 52-year-old mother, to the last moment, still gave a nice compliment to Mark Zuckerberg – the CEO who always frankly admitted that Meta was built from a young premise. Her age and experience have really helped Facebook gain widespread credibility in Silicon Valley.
Ms. Sandberg implicitly hinted that her role at Meta was “more than just managing the easy stuff.”
In the 1,500-word post, Ms. Sandberg made no mention of the metaverse. This woman only mentioned her 14-year-old fate with Facebook and the promise of a long-term relationship with Mark Zuckerberg. However, the upcoming virtual reality meetings will lack Ms. Sheryl Sandberg. The person who shows up often is only Chief Technology Officer Andrew Bosworth.
The question now is whether Zuckerberg can steer the boat in the right direction, without the “anchor” of Mrs. Sandberg. Although still considered the largest advertising group in the social network industry, Meta is trying to turn itself into a “supermarket” company that has everything from virtual reality to a number of public applications. related technology. Thus, Zuckerberg’s desire for growth has always remained unchanged.
In a recent interview with investor Tim Ferriss, Zuckerberg affirmed that “going fast is to learn” and that staying in one field for so long has made himself feel complacent.
In fact, Facebook – and now Meta – has always been Zuckerberg’s “ship”, thanks to the number of shares that the billionaire holds, but losing a companion means Zuckerberg will have to stretch. worth more on the way to come. Investors who have seen Meta stock plunge 44% this year also seem to have anticipated the problem.
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