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Portrait of the person who will replace Sheryl Sandberg as COO of parent company Facebook

The most powerful “female general” of Meta (formerly known as Facebook) Sheryl Sandberg has announced her resignation after 14 years of employment.Sandberg’s replacement as COO is Javier Olivan, a longtime leader of the company. .

Javier Olivan doesn’t appear much in public, but he is believed to have played an important role, contributing to the explosive growth of Meta over the past 15 years.

The shift in senior staff comes as Meta faces slowing growth and rising costs. The American tech company is transitioning from being a social media company to focusing on building the metaverse.

Olivan, 44, who grew up in the northern Pyrenees region of Spain, holds a degree in electrical and industrial engineering from the University of Navarra and a master’s degree in business administration from Stanford University.

Before joining Facebook in late 2007 as head of international growth, Olivan worked for NTT (Japan) and Siemens. At the time, Facebook was a fledgling company with about 40 million users. Currently Meta has nearly 3.6 billion users on Facebook and other apps like Instagram.

Portrait of the person who will replace Sheryl Sandberg as COO of parent company Facebook - Photo 1.

Mark Zuckerberg and Javier Olivan (right). Image: Facebook Mark Zuckerberg

While taking on duties related to international markets, Olivan has driven Facebook’s expansion into countries like India, Japan, Russia, Indonesia and Brazil, according to an interview he gave answer VentureBeat 2010.

Critics have criticized the company for pursuing growth without effectively countering the spread of disinformation, hate speech or malicious content in emerging markets.

Last year, Frances Haugen, Facebook’s former Product Manager, released several internal documents that showed the company had put profit above user safety. In addition, Facebook does not have appropriate controls in place to remove harmful content in languages ​​other than English.

Most recently, Mr. Olivan took the position of Chief Growth Officer. In this position, he manages features across multiple apps such as Facebook, Instagram, WhatsApp and Messenger.

In his new role, Olivan will continue to lead infrastructure and enterprise development activities. His management portfolio will include activities such as advertising products and businesses, CEO Mark Zuckerberg said.

However, there is one thing that will be hard to change. That is, Olivan will still be behind the scenes, instead of appearing in public like Sandberg. The female COO of Meta is the author of a best-selling book about women in the workplace and often represents the company at outside events.

“This role will be different from what Ms. Sheryl has done. It will be a more traditional COO role, where Javi is operationally and internally focused, building on our solid experience in improving the efficiency of our execution,” Zuckerberg said.

According to Brian Wieser, Global President of Business Intelligence at advertising agency GroupM, Meta is now a large business with $118 billion in annual revenue, so Olivan will have less autonomy than Sandberg when it comes to She joined the company in the early years.

The important question is whether the new COO Meta is more concerned with issues such as privacy as well as protecting brands from having their ads appear next to inappropriate content.


According to Linh Lam

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