Promoting tourism culture through fashion at Vietnam International Fashion Tour

On the evening of June 4, in Hanoi, a ceremony to announce the fashion tour Vietnam International Fashion Tour (VIFT) took place. At the ceremony, the organizers announced the highlights of the fashion show series promoting tourism – Vietnam International Fashion Tour.

Accordingly, VIFT is organized 4 shows per year with the goal of fashion direction for each season of the year. Each show will stop at a famous place along the length of the country with unspoiled natural beauty or a mark of modern life.

The Vietnam International Fashion Tour itinerary will stop in 5 provinces in 2022 and 2023 including: Quang Ninh (August 28, 2022), Lao Cai (October 30, 2022), Hanoi (December 25, 2022 – December 31, 2023), Hoa Binh (June 25, 2023), Ninh Binh (August 27, 2023). 8 shows with 40 brands/designers and 1,000 models. In addition to 8 shows, VIFT also has a series of rich and meaningful companion activities such as the announcement ceremony, the “Go to school with me” charity program, a companion contest, casting models, and an experience show to find models. understand the traditional cultural values ​​of the nation…

At Vietnam International Fashion Tour – the fashion show has no limits when using the wild, magnificent natural beauty and unique and impressive architecture as the catwalk to create a fashion experience combined with sightseeing. unique calendar to the audience. In particular, this is not only a place to connect designers, fashionistas and the public, but also has a mission to spread, honor and promote the image of the country and people of Vietnam with the international public through through fashion stories.

The natural and urban landscapes not only become special catwalks, but also create spillover effects not only on fashion, destinations but also culture and cuisine. The collections appearing on the Vietnam International Fashion Tour catwalk will be themed, inspired by the destination itself, bringing it in line with the local landscape, performance space, and cultural space.

Overview of the announcement ceremony.

According to the BTC, not only updating new fashion trends, but VIFT also focuses on promoting Vietnamese culture and tourism through fashion shows held at many famous landmarks in the country. contributing to stimulating domestic tourism and promoting the image of nature and people of Vietnam closer to the international public.

Besides, VIFT also aims to honor the unique fashion art ideas of domestic and international designers, find new inspirations in the drawings, cut and sew of traditional fashion. system. At the same time, thereby promoting tourism, using the beauty of fashion to honor tourism and vice versa, the companion and development of fashion and culture.

Each show will tell an interesting and detailed story about the culture and history of each land VIFT sets foot in with a main fashion festival and experiential shows. Cultural features seep into fashion, crept onto the stage and together with fashion introduce and promote tourism. Indigenous beauty inspires fashion, brings fashion back to its original point, conveys the message of preserving the beautiful natural landscape and traditional cultural beauties of the nation. VIFT hopes to spread the love of fashion to the public, find and nurture local resources.

In particular, this is the first fashion project in Vietnam to apply virtual reality technology. VIFT will open a “virtual universe” including: the first virtual trade center for all industries in Vietnam, a virtual fashion catwalk and accompanying cultural events also held in the air. Virtual reality… promises to bring a 4.0 fashion-forward atmosphere to fashionistas, becoming an optimistic bright spot for Vietnamese fashion and tourism after the COVID-19 pandemic.

Designer Le Tran Dac Ngoc – President of Vietnam International Fashion Tour spoke at the announcement ceremony.

Sharing at the press conference to announce VIFT, designer Le Tran Dac Ngoc – President of Vietnam International Fashion Tour said: “Vietnam is endowed by nature with many wonderful natural landscapes and this is always an endless source of inspiration for everyone. Meanwhile, the traditional catwalks are often held indoors with limited space, lack of breakthrough in fashion experience, and do not take advantage of the beauty of nature.”

Meanwhile, architect Pham Vu Thuong Nhung – Senior Advisor of Vietnam International Fashion Tour added: “Not only updating new fashion trends, Vietnam International Fashion Tour has a mission to promote Vietnamese culture and tourism. through fashion, thereby contributing to stimulating domestic tourism and promoting the image of nature and Vietnamese people closer to the international public”.

Some pictures of the collections performed at the announcement ceremony: