The bright spot of Vietnamese fashion and tourism after the COVID-19 pandemic

After 2 years, cultural activities, fashiontourism almost freezes, project Vietnam International Fashion Tour (VIFT) is receiving the attention of a large number of enthusiasts. This is considered the bright spot of fashion and Vietnam tourism after a dismal time.

On June 4, the program announcement ceremony Vietnam International Fashion Tour (VIFT) took place and received a lot of attention from the public. The show leads viewers through many emotions with eye-catching collections from many brands.

At the ceremony, the organizers announced the highlights of the fashion show series promoting tourism – Vietnam International Fashion Tour.

Sharing about this project, designer Le Tran Dac Ngoc – President Vietnam International Fashion Tour said: “Vietnam is endowed with many wonderful natural landscapes and this is always an endless source of inspiration for fashion. Meanwhile, the traditional catwalks are often held indoors with limited space, lack of breakthrough in fashion experience and do not take advantage of the beauty of nature. With the desire to promote tourism through fashion, we have decided to hold this tour.”

Not only updating new fashion trends, but VIFT also focuses on promoting Vietnamese culture and tourism through fashion shows held at many famous landmarks in the country, contributing to the promotion of Vietnamese culture and tourism. demand domestic tourism and promote the image of nature and people of Vietnam closer to the international public.

In particular, this is the first fashion project in Vietnam to apply virtual reality technology. VIFT will open a “virtual universe” including: the first virtual trade center for all industries in Vietnam, a virtual fashion catwalk and accompanying cultural events also held in the air. Virtual reality… promises to bring a 4.0 fashion-forward atmosphere to fashionistas, becoming an optimistic bright spot for Vietnamese fashion and tourism after the COVID-19 pandemic.

The Vietnam International Fashion Tour itinerary will stop in 5 provinces in 2022 and 2023 including: Quang Ninh (August 28, 2022), Lao Cai (October 30, 2022), Hanoi (December 25, 2022 – December 31, 2023), Hoa Binh (June 25, 2023), Ninh Binh (August 27, 2023). 8 shows with 40 brands/designers and 1,000 models.

In addition to 8 shows, VIFT also has a series of rich and meaningful companion activities such as the announcement ceremony, the charity program “Go to school with me”, a companion contest, casting models, and experience shows to find models. understand the traditional cultural values ​​of the nation…

In particular, this is not only a place to connect designers, fashionistas and the public, but also has a mission to spread, honor and promote the image of the country and people of Vietnam with the international public through through fashion stories.

The natural and urban landscapes not only become special catwalks, but also create spillover effects not only on fashion, destinations but also culture and cuisine. Collections appear on the catwalk Vietnam International Fashion Tour will be themed, inspired by the stopping place itself, bringing the appropriateness to the local landscape, performance space, and cultural space.

Besides, VIFT also aims to honor the unique fashion art ideas of domestic and international designers, find new inspirations in the drawings, cut and sew of traditional fashion. system. At the same time, thereby promoting tourism, using the beauty of fashion to honor tourism and vice versa, the companion and development of fashion and culture.

Each show will tell an interesting and detailed story about the culture and history of each land VIFT sets foot in with a main fashion festival and experiential shows.

Cultural features seep into fashion, crept onto the stage and together with fashion introduce and promote tourism. Indigenous beauty inspires fashion, brings fashion back to its original point, conveys the message of preserving the beautiful natural landscape and traditional cultural beauties of the nation. VIFT hopes to spread the love of fashion to the public, find and nurture local resources.

In Vietnam International Fashion Tour The fashion show has no limits when using the wild, majestic natural beauty and unique and impressive architecture as the catwalk to create a unique fashion experience combined with enjoying travel for the audience. . Each show will stop at a famous landmark across the country with unspoiled natural beauty or a mark of modern life.