Breaking through after Covid-19, F88 expands the market, becoming a “friendly neighbor”
Covid-19 affects the brand development roadmap of all businesses providing financial services. Therefore, a change in both service model and brand positioning is essential. F88 is one of the pioneering businesses to change the post-Covid-19 period, from a pawn system to a chain of financial convenience stores. This transformation aims to expand the market and win the sympathy of customers. To mark that transition, the media campaign “Eight Eight!” has been deployed.
Recently, F88’s roadshow images in two big cities Hanoi and Ho Chi Minh City have been shared a lot on social networks. Talented cat F88 – the business’s mascot – has been constantly present at amusement parks, entertainment venues, industrial parks, bus stations, traditional markets or streets where ordinary workers often work, plot born. This activity has helped spread the message that F88 is everywhere, friendly and understanding like a longtime neighbor. Many people were surprised and excited to realize that the “national neighbor” has always been together, sharing and ready to help them overcome the twists and turns in life.
Some roadshow pictures in Hanoi
Some roadshow pictures in HCMC
After the initial impression of the great brand image, this business continues to increase excitement and engage customers with the program “Eight Eight – Play to win!” with the commitment of “100% bonus”, “100% to the final round” at all chain stores nationwide. All customers who come to trade at F88 from June 6 to 30 will be invited to participate in the program. The “final” round of the draw will be livestreamed on the business’s fanpage in the first week of July with many opportunities to win attractive prizes such as Vinfast Klara S electric motorbike, iphone 13 promax or many other attractive prizes.
If offline activities bring a feeling of surprise and excitement, online activities will help maintain that feeling of freshness. Therefore, “Eight Eight!” also “jubilantly” on social networking channels such as Facebook, Tiktok, Youtube… The communication activities spread across many channels, mutual support and wide coverage have helped this unit successfully build an image. image of an enterprise present everywhere, friendly, close, providing financial services in a convenient and transparent way, helping the ordinary worker’s life less arduous. This change is also a stepping stone to help F88 become more friendly and likable to all customers and a stepping stone to help this business fulfill its mission of making employees’ lives easier with services. Fast, easy, transparent.
Currently, with a system of more than 630 transaction offices and will increase to 1,000 by 2023, F88 both provides mortgage loans and supports customers to pay online essential bills such as: electricity, water, internet, cable TV, tuition fees… provide convenient financial services such as money transfer, e-wallet top-up and withdrawal, technology driver recharge… distribution of insurance products Medical insurance, auto insurance, motorbike insurance, accident insurance with affordable prices. In the near future, F88 will integrate more convenient financial services on the principle of “multi-service, one destination”.
“Eight Eight!” is a call that is both dear and conveys the hope of help from unskilled and seasonal workers for the F88 chain of financial convenience stores. The context and meaning of this name are clearly explained in the MV “Eight Eight!” performed by singer Khac Viet. The MV was officially released to the online community on May 10 before.
at Blogtuan.info – Source: Kenh14.Vn – Read the original article here