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‘Lipstick King’ disappeared during the 618 shopping trip

The absence of Li Jiaqi (Li Jiaqi, 30 years old) sparked many rumors because the disappearance of livestream stars also happened when they had trouble with the tax agency.

According to the plan to be announced on June 3-4, Sunday night, Ly Giai Ky will go on a live broadcast to introduce offers on travel packages and sunscreen products. However, he did not appear as scripted, SCMP news.

Li’s absence from a scheduled live stream comes after an incident that caused the feed to stop at 9pm, the golden time for online sales in China. This left millions of viewers confused as to what happened.

This person then posted an explanation on Weibo with the content that the livestream had to end because of a technical error.

As of the evening of June 5, Li’s account on WeChat still did not update any more news.

However, this person’s channel on Taobao Live and Weibo account are working normally, viewers can access all posts.

Follow SCMPthe marketing company for Ly Giai Ky declined to comment at this time.

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Ly Giai Ky was absent from the livestream for unknown reasons. Photo: Insider.

Previously, the situation of livestream stars disappearing also happened. Last December, Viya (36 years old), whose real name is Huang Wei, the queen of the live-streaming industry, also “disappeared” overnight. At that time, she was being fined 1.34 billion yuan by the Hangzhou city government for tax evasion.

According to the General Department of Taxation of China, Viya hid her personal income and undeclared her salary. In addition to evading 643 million yuan in taxes, she also did not pay other payments amounting to 60 million yuan.

Two other top influencers Zhu Chenhui, aka Xueli Cherie, and Lin Shanshan, were also fined for the same crime and excluded from the online space of the billion-population country in 2021.

Li Jiaqi’s failure to show up may cause him to make up for lost sales during the mid-year 618 online retail festival, China’s second-biggest shopping event after Singles’ Day (November 11). .

Ly Giai Ky, known by the country’s media as “the king of lipstick“, once sold 15,000 tubes of lipstick in just 5 minutes.

He was also recognized as a great asset of his company after earning $1.9 billion on the first day of sales for the Singles Day campaign in November 2021. His shows have become key to capturing the interest of online shoppers.

According to Zing

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