Kinh tế

Lychee is popular in Japan

Long Nguyen (Resident of Vietnam Television Station in Japan)Monday, 06/06/2022 06:30 GMT+7

When the lychee harvest season started in Vietnam, in Japan, within the framework of the Vietnam Festival in Tokyo, the Vietnam Trade Office in Japan and a number of export companies held many activities to promote fruit lychee fresh to Japanese consumers.

At the Vietnam Festival, the Vietnam Trade Office in Japan coordinated with relevant units to directly introduce fresh lychees to visitors. Although the brand has been confirmed, this event will help Vietnamese fresh lychees be more and more accepted in Japan.

“In the near future, the Vietnam trade in Japan will coordinate with domestic units and units in Japan to promote Vietnamese agricultural products, including fresh Vietnamese lychee to consumers. use Japan, Vietnamese people live in Japan,” said Mr. Ta Duc Minh, Vietnam Trade Counselor in Japan.

Lychee is popular in Japan - Photo 1.

The line of selecting each quality lychee by hand at a company in Luc Ngan district (Bac Giang). (Photo: VNA)

Attending the festival, many Japanese people enjoyed lychee, as well as were introduced to the selection process and quality control for lychee. Visitors love and appreciate the taste and quality of this fruit.

“This is the first time I’ve tasted Vietnamese lychee. It’s very succulent and sweet. Compared to other types of litchi in Japan, I find Vietnamese litchi very delicious,” said Ms. Miyasaka Maiko, du Japanese guests, share.

Although it has set foot in the Japanese market for 3 years, this is the first year that Vietnamese lychees have officially passed Japan’s food hygiene and safety tests, thereby bringing peace of mind. more interested in this country’s consumers.

“Litchi fruit has undergone many stages of inspection according to strict Japanese standards, through which we want to show consumers that Vietnamese products that reach the Japanese market are high-quality products.” Mr. Nguyen Ngoc Ha, Director of Kome Co., Ltd., Japan, said.

“With the cooperation of Vietnam and Japan, the quality of litchi has been greatly improved, in terms of color, taste, when peeling a litchi to enjoy, we feel almost as if we have just picked it from the garden. on the tree,” said Ms. Nguyen Thi Ly, Sankyu Co., Ltd., Japan.

In summer, Vietnam’s fresh lychee is one of the most anticipated imported fruits by consumers in Japan. Many months ago, Japanese importers discussed and agreed with Vietnamese export companies on their plan to continue bringing Vietnamese lychees to Japan in the 2022 crop.

Nearly 450,000 VND/kg of lychee in the US Nearly 450,000 VND/kg of lychee in the US – Without appropriate and timely solutions, Vietnamese lychee, with a price higher than 2-3 times higher than similar products, will be difficult to sell in the US market.

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