1,000 models gather at Vietnam International Fashion Tour-Fashion

The famous models will participate in the fashion show series Vietnam International Fashion Tour.

Recently, the announcement ceremony of the Vietnam International Fashion Tour (VIFT) program took place in Hanoi and received the attention of the public. The show leads viewers through many emotional levels with eye-catching collections.

In particular, at the announcement ceremony, the elite students majoring in fashion design from three schools, namely Hanoi University of Architecture, University of Industrial Fine Arts, and Hanoi Open University, “presented” their designs. Creative, unique design. From the idea, shape, cutting, sewing, and attachments, all are handled delicately and impressively, making fans have high expectations for the future of Vietnamese fashion.

At the ceremony, the organizers announced the highlights of the fashion show series promoting tourism – Vietnam International Fashion Tour (VIFT). VIFT is held 4 shows per year with the goal of fashion direction for each season of the year. Each show will stop at a famous landmark across the country with unspoiled natural beauty or a mark of modern life.

BTC Vietnam International Fashion Tour revealed that there will be 1,000 models participating in performing unique designs from 40 brands in 8 shows throughout 2022 and 2023. The Vietnam International Fashion Tour will stop in 5 provinces and cities. in the two years 2022 and 2023 including: Quang Ninh (August 28, 2022), Lao Cai (October 30, 2022), Hanoi (December 25, 2022 – December 31, 2023), Hoa Binh (January 25). 06/2023), Ninh Binh (August 27, 2023).

In addition to 8 shows, VIFT also has a series of rich and meaningful companion activities such as the announcement ceremony, the charity program “Go to school with me”, a companion contest, casting models, and experience shows to find models. understand the traditional cultural values ​​of the nation…

In particular, this is not only a place to connect designers, fashionistas and the public, but also has a mission to spread, honor and promote the image of the country and people of Vietnam with the international public through through fashion stories.

At Vietnam International Fashion Tour, the fashion catwalk has no limits when using the wild, majestic natural beauty and unique and impressive architecture as the catwalk to create a fashion experience combined with travel enjoyment. unique to the audience.

The natural and urban landscapes not only become a special catwalk but also create a spillover effect not only on fashion, destinations but also culture and cuisine. The collections appearing on the Vietnam International Fashion Tour catwalk will be themed, inspired by the destination itself, bringing it in line with the local landscape, performance space, and cultural space.

Not only updating new fashion trends, but VIFT also focuses on promoting Vietnamese culture and tourism through fashion shows held at many famous landmarks in the country, contributing to the promotion of Vietnamese culture and tourism. demand domestic tourism and promote the image of nature and people of Vietnam closer to the international public.

Besides, VIFT also aims to honor the unique fashion art ideas of domestic and international designers, find new inspirations in the drawings, cut and sew of traditional fashion. system. At the same time, thereby promoting tourism, using the beauty of fashion to honor tourism and vice versa, the companion and development of fashion and culture.

Each show will tell an interesting and detailed story about the culture and history of each land VIFT sets foot in with a main fashion festival and experiential shows. Cultural features seep into fashion, crept onto the stage and together with fashion introduce and promote tourism.

Indigenous beauty inspires fashion, brings fashion back to its original point, conveys a message about preserving beautiful natural landscapes and traditional cultural beauties of the nation.

In particular, this is the first fashion project in Vietnam to apply virtual reality technology. Mr. Nguyen Thang Long – Head of BTC Vietnam International Fashion Tour affirmed that for the first time in Vietnam a fashion project has been applied and exploited in virtual reality space.

VIFT hopes to spread the love of fashion to the public, find and nurture local resources.