Cooperating closely with Xiaomi, why does Digiworld only distribute some Xiaomi products but not all lines?
In spite of Xiaomi – Digiworld have cooperated with each other for a long time and but for different reasons, Digiworld only distributes a part of this manufacturer’s diverse and rich product chain.
Xiaomi currently has 10 product categories: smartphones, tablets – laptops, Audio, wearables, TVs – cameras, household goods – smart devices…. with more than 100 products. While Digiworld mainly distributes technology goods and more recently, home appliances.
Therefore, during the General Meeting of Shareholders or the Investment Conference, Digiworld’s Board of Directors is asked many times, ‘Why not distribute more home appliances – smart or TVs of Xiaomi; because this business is very famous in this segment, with a simple – sophisticated design and an affordable price, suitable for Vietnamese people’s pocket.
Whereby, Mr. Doan Hong Viet – Chairman of Digiword said: Although Xiaomi has a factory in Vietnam, this factory does not produce all Xiaomi products but only a part.
Moreover, Digiworld will only distribute Xiaomi products that integrate Vietnamese – friendly for Vietnamese users. In addition, there are very good Xiaomi products, but the import tax is quite high, which will make it expensive when entering the Vietnamese market, but Digiworld does not import it.
In short, Digiworld only distributes Xiaomi products that they feel are in great demand, safe, user-friendly and affordable. Besides, shareholders should not be too worried about Xiaomi having more FPT partners.
“In 2022, the contribution of Apple and Xiaomi brands to Digiworld’s revenue will continue to increase. And we are still one of the important partners of Xiaomi and Apple“, Digiworld Chairman affirmed.
The most obvious proof is that recently, at the launch event of a new series of products, Xiaomi officially introduced Digiworld as a strategic partner responsible for operating genuine stores – Xiaomi Official Store on e-commerce products. At the same time, Xiaomi TV products are officially and only distributed by Digiworld in Vietnam market.
“Launching and introducing to consumers about Xiaomi Official Store booths on e-commerce platforms, is our way to capture the new shopping trend of Vietnamese people, is a new step on the journey. Xiaomi and Digiworld conquer and expand market share.
In the future, in addition to expanding their business and reaching more consumers through e-commerce platforms, Xiaomi and Digiworld affirm that they will accompany each other to launch new products such as TVs and Laptops. , phones and other home appliances products“, Chairman Doan Hong Viet said.
The Xiaomi TV products that Digiword is about to distribute in the Vietnamese market are the first TVs manufactured in the Vietnamese factory. Both hope that these “made in Vietnam” products of Xiaomi will be loved and trusted by users, especially in the coming peak season of the World Cup.
After just over 5 years of presence in Vietnam, Xiaomi entered the Top 3 smartphone brands loved by consumers, the most obvious proof is its market share in the first quarter of 2022: 22% – holding the No. 2 of the leading smartphone brands in Vietnam. Currently, Digiworld is also operating 6 physical stores of Xiaomi nationwide.
at Blogtuan.info – Source: genk.vn – Read the original article here
