Customers excitedly exchange milk cartons for practical gift sets

Taking place on the occasion of World Environment Day June 5, 2022, the last week of the program ‘Collect boxes, spread green living’ by TH true MILK continues to attract many customers to participate, exchange 20 milk cartons take lovely, meaningful and environmentally friendly gifts.

In order to encourage joint actions to reduce waste and spread a green lifestyle, TH true MILK fresh milk brand organizes a program to collect and recycle milk cartons at 20 TH true mart stores in Hanoi and Ho Chi Minh City. from April 23 to June 5, 2022.

To participate, consumers bring milk cartons of all kinds, regardless of brand or manufacturer, cleaned and folded, to one of 20 TH true mart stores according to the published list. In addition to practicing green living, contributing to reducing waste, each participant will receive meaningful gifts made of environmentally friendly materials.

After being collected, the milk cartons will be transferred by TH to a reputable recycling unit to recycle using modern technology, making useful, environmentally friendly and safe products for users such as: ecological roofing sheets, furniture, paper bags, notebooks, toilet paper, gift wrapping paper, etc.

Ms. Hoang Thi Thanh Thuy, Head of Sustainable Development Coordination Committee of TH Group shared: “Through the program, we want to contribute to spreading the green lifestyle and sustainable development spirit to consumers in the classification of domestic waste”.

TH’s representative also said that the collection of milk packaging is not a new thing for TH because this business has long been a founding member of the Packaging Recycling Alliance – PRO Vietnam, pursuing the aspiration of a Green – clean – beautiful Vietnam and efforts to promote green economic model, circular economy. One of PRO’s specific goals is that by 2030 Vietnam will collect and recycle 100% of the packaging of products already on the market.

As of May 4, after 3 collection rounds of the campaign, TH true mart stores have received 6,359 customers to exchange boxes, with a total of 138,584 milk cartons of different brands. In particular, on World Environment Day June 5, many people brought milk cartons to the store to participate in this program of TH true MILK, most of them were children with their parents, the rest were friends. students and office workers.

According to Ms. Le Thi Thuy Dung (pictured above) in Yen Hoa, Cau Giay, the morning of June 5 was the third time the family participated in TH true MILK’s program to change the box, once only her family, and once. Invite more friends to join. Ms. Thuy Dung said that through information on social networks, she knew about this program and her two children were very excited to participate. “These gifts can be used or shared with friends, and the special thing is that the program helps children to be more excited in collecting, helping mothers cut and clean used milk cartons”, Ms. Dung added.

Ms. Ngo Thi Minh Ha and her 2 daughters (pictured above) went from the Diplomatic Corps area (Bac Tu Liem district) to the TH true mart store at Hoang Quoc Viet (Cau Giay – Hanoi) to participate in the program “Autumn in Hanoi”. collect boxes, spread green life” by TH true MILK. Baby Nghiem Ha Anh, her eldest daughter, said that this is the first time she and her mother exchanged milk cartons and really liked the gift they received including a notebook and a set of bamboo chopsticks, spoons and forks made of bamboo. . More importantly, Ms. Minh Ha said, the children had heard the explanation and were able to manually clean the boxes to collect and exchange gifts, so they understood very well the meaningful message of the program on waste reduction, actively live green.

Le Thu Hong (pictured above), a 12th grader in the suburbs of Hanoi, took advantage of her part-time job near the TH true mart store to bring milk cartons to exchange for lovely gifts, suitable for its needs. “In my opinion, instead of throwing away milk cartons containing plastic and aluminum components that are difficult to decompose, TH true MILK’s program “Collect boxes, spread green life” helps call for everyone to join hands to protect environment from small everyday things”, she shared.

With the mindset of “Treasure Mother Nature, who will give you everything”, the owner of TH true MILK fresh milk brand has taken many pioneering actions to apply environmentally friendly consumer solutions.

Specifically, from May 2018, the TH true mart store system stopped using plastic bags and replaced them with bags made from eco-friendly bio-materials. To encourage consumers to reduce single-use plastic bags when shopping or in daily activities, TH launches canvas bags at TH true mart nationwide from October 2020. Part of the revenue from selling canvas bags is used by TH to accompany nature conservation organizations in Vietnam, starting with a coral reef monitoring project in Cat Ba National Park.

TH true MILK is a pioneer brand in the dairy industry that uses yogurt spoons made from eco-friendly bio-based materials to replace plastic since 2018. Latest, from June 1, 2022, TH has reduced by 50% the amount of disposable yogurt spoons supplied to the market, and will gradually reduce 100%.

From the beginning of 2021, TH will stop using plastic shrink film for bottle caps for pure water product TH true WATER 350 ml.

Previously, in June 2020, TH participated in the founding and launching of the Vietnam Business Alliance for the Environment (Vietnam Business for Environment-VB4E). In January 2021, TH Group became one of the first 16 members to join the Alliance of Retailers to reduce the consumption of single-use plastic bags.

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