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Da Nang launched a way to regain the position of “champion” in tourism

Da Nang will organize a series of special, large-scale events with music and fireworks in the summer, hoping to reach the same number of visitors as before the Covid-19 epidemic.

For many years, Da Nang has been mentioned as a leading tourist destination of the country. However, some people think that Da Nang is gradually losing the top position. As in the last 30/4 holiday, Thanh Hoa welcomed nearly 900,000 visitors, Nghe An with more than 700,000 visitors, Lam Dong over 300,000 visitors… Meanwhile, Da Nang only attracted 254,000 visitors.

Da Nang launched a way to regain the position of 'champion' in tourism
Da Nang launched a way to regain the position of “champion” in tourism

Mr. Cao Tri Dung, Chairman of Da Nang Tourism Association, said that during the past holiday, compared to some destinations, Da Nang was not as good as expected, but far beyond expectations. In addition, according to Mr. Dung, each locality has a different way of counting and statistics. Currently, there is no uniform statistical method across the country.

According to Mr. Dung, currently, the service system in the area of ​​Da Nang has witnessed the return of customers. As at the Airport, the number of passengers served has increased by 12% compared to the peak of 2019.

“That is an impressive number and confirms that Da Nang is a bright spot, the most attractive destination because Da Nang has advantages in services, products, infrastructure, and weather compared to many other localities.” Mr. Dung emphasized.

Regarding international visitors, according to the Chairman of Da Nang Tourism Association, the city has promoted the resumption of flight routes with countries such as Thailand, Singapore, Malaysia and South Korea.

Da Nang launches a trick to regain the position of 'champion' in tourism
On June 6, Da Nang Department of Tourism announced a series of programs to welcome the summer, promising that Da Nang will be the center of excitement this summer.

In particular, Da Nang is confident to continue to be the most attractive destination for Korean tourists. The markets of Taiwan and Japan have shown signs of recovery and will return to Da Nang in June and September. In addition, Da Nang is targeting other potential markets such as India, Philippines, Australia…

“The recovery of international visitors is slow due to the limited source market. This market may not be able to recover in the short term, but if it recovers, Da Nang will be the locality to welcome tourists with the fastest recovery,” Dung believes.

Also according to the Chairman of Da Nang Tourism Association, the restoration of the international market is extremely important. Da Nang is focusing all resources with departments to quickly bring tourists back.

Da Nang launches a trick to regain the position of 'champion' in tourism
At the beach area of ​​Da Nang, there will be many events such as beach installation art, Vietnam Yoga Queen contest…

Launching many summer programs

According to Mr. Tran Phuoc Son, Vice Chairman of Da Nang City People’s Committee, from the beginning of the year until now, Da Nang has had many new products such as the Da Nang-Ly Son tourist route, the Asia Flight Forum, and the upcoming tournament. Golf Asia….shows Da Nang’s efforts to step by step raise the bar and break through.

With the cooperation of businesses and efforts of various departments, Da Nang is aiming to assert itself as Asia’s leading festival city and destination.

Da Nang launches a trick to regain the position of 'champion' in tourism
From June 11 in Da Nang, a series of attractive events and festivals will take place

Ms. Truong Thi Hong Hanh, Director of Danang Department of Tourism, said that from June 11 to August 15 in Da Nang, a series of events “Enjoy Summer 2022” with many festivals and large-scale events will take place. Da Nang promises to be the exciting center of this summer. The three main themes are music festival, enjoy Danang beach and Danang cuisine.

Specifically, a series of music festivals such as: Take me to the sun concert with fireworks display, street carnival, international electronic music festival, street music on both sides of the Han River, street dance An Thuong night town, My An night beach…

In the sea area, there are beach installation art, Vietnam Yoga Queen contest, Vietnam-Japan festival…

A special highlight in the series of events is the series of cultural and artistic activities Take me to the sun taking place in July 2022. The program started with Carnival, a parade of 10 model cars to promote tourism in Vietnam and Da Nang.

A series of jubilant events and festivals are considered a milestone of “rebirth” of Da Nang’s tourism industry after two years of silence due to the Covid-19 pandemic, and at the same time affirming the return of attraction and a strong breakthrough. of the city.

With many efforts in promotion, advertising and organizing many special festivals, the city is expected to attract the same number of visitors as summer 2019. Striving to reach 3.5 million visitors by 2022, an increase of 3 ,1 times compared to 2021. In which, international visitors are estimated at 180,000 arrivals, domestic tourists are 3.3 million arrivals. Revenue from accommodation and travel is estimated at over VND 6.7 trillion.

Dieu Thuy

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