The water is too clear, there are no fish, the job is too strange but still many people love it
Why KOC?
KOC (Key Opinion Consumer) is a relatively new concept but has become a passion of many young people in recent times. Until now, this community is still expanding its influence as consumers are becoming younger and shopping behavior is changing.
In many Asian countries, KOC (Key Opinion Consumer) has become a stable career with great income that many people desire. With that attraction, a series of KOC teams have been built with a wide range of skills including taking advantage of their own qualities, working in groups, telling stories, exploiting the team’s potential, activating business thinking… at the same time. equipped with professional knowledge and equipment to “practice”.
From here, the relationship between KOCs and brands is gradually formed when both sides discover and support each other to bring good products to consumers. Brands need honest reviews of KOC’s products to spread widely in the shopping community, and reviewers thus earn a great source of income and satisfy their passion for content creation.
It can be said that the appearance of KOC in many countries around the world and in Vietnam has become the perfect bridge between consumers and brands in the market. Now, we – new-age consumers, more informed in all decisions are no longer affected by “commercialization” and trust in product quality has also been built and built closely. than. From there, products that really bring a quality user experience become popular, not just stopping at one-dimensional advertising images.
The job is so strange that many people love it
Commercial experts have predicted that the explosive growth of KOC will become a pioneering campaign in the Marketing industry. That is also the reason that so many young people today are pursuing this creative and fascinating career.
It would not be an exaggeration to compare young KOCs to rappers, gamers, vloggers or streamers. If only looked at from the outside, people often see these as simple occupations, even as a pastime, with no effort but still earning. However, whether it is a streamer or a KOC, young people when choosing this profession have to try and make a lot of effort.
In Vietnam, where the economic sector is entering the integration phase, changing every day, there has not been proper recognition and investment for this new career field. Therefore, many young people who are passionate and serious about the KOC profession are still yearning for genuine recognition from the community and those around them.
When society does not have the right view of the KOC profession, it is also time, VCCorp created a useful and interesting playground called KOC VIETNAM 2022. The program not only brings diverse perspectives on KOCs but also giving opportunities to young people who are passionate about content creation. Here, young people with their own characteristics will be trained in necessary skills, creating opportunities for them to speak out to the community and thereby create a standard definition of a career completely. novelty named KOC.
The KOC VIETNAM 2022 program has officially ended, bringing values far beyond the expectations of the program producers. From thousands of potential entries, go through many challenging rounds to finally select 15 excellent names to enter the KOC Camp round. The 15 contestants each seem more mature after each challenge, more confident when facing difficult problems to reach the top.
Well-deserved names were called out in the finale. Coming out of KOC VIETNAM 2022, each person will bring value to the market, making a significant contribution to all shopping decisions of consumers during online shopping.
KOC VIETNAM 2022 becomes the first genuine contest of the product review profession. The place promises to be a quality KOC furnace to the market and satisfy young people’s passion for this hot trend.
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
