“The new generation of luxury and intelligent C-Class will increase market demand.”
– Hello and cThank you for accepting the interview. After 2 years of prolonged epidemic, Vietnam is gradually becoming more stable in the new normal period, how do you predict the purchasing power in the second and third quarters of the luxury car market in general and Mercedes-Benz Vietnam in particular. ?
In April and continuing in May, the domestic car market had a strong growth, partly thanks not only to the support of the preferential registration tax policy but also because the Vietnamese economy is gradually slowing down. gradually recovered after the last pandemic year. In fact, every minute that passes, one is sold. According to VAMA’s data, the number of cars sold in April increased by 40% over the same period last year. This shows that the potential of the market is still very large, the development ability of the domestic automobile industry will again exceed expectations in the future.
In the current luxury car segment, the market is witnessing a strong increase in demand from users. When the situation of supply is not enough, the advantage will be in favor of assembly plants when they can be autonomous in terms of production time. With the current growth momentum, at the end of this year, the auto market will still have many interesting things, especially when there is the return of the Vietnam Motor Show 2022 – the biggest car exhibition event of the year.
“Vietnam’s automobile market will have many interesting things in the year-end period,” said Mr. Bradley Kelly – General Director of Mercedes-Benz Vietnam.
– Mercedes-Benz Vietnam has just launched the new C-Class in April. Can you share the reason why Mercedes-Benz brought 132 imported C-Class cars to Vietnam?
C-Class is one of the most typical models of Mercedes-Benz in particular and the Vietnamese luxury car market in general. Therefore, we want to bring many unique versions so that customers can choose according to their needs and preferences.
The First Edition version is also the car that marks the first image of the new generation C-Class in the Vietnamese market, before other versions are available to users.
– In the small luxury sedan segment, the previous generation C-Class had impressive sales and almost dominated this segment. So with the new C-Class line, much improved compared to the previous generation, does Mercedes-Benz Vietnam have higher expectations?
As I have shared, the new C-Class has a strong breakthrough in design and features compared to previous generations. So yes, for the C-Class, we expect the smart and luxurious C-Class generation to increase market demand.
We hope that the C-Class will not only continue to lead the small luxury car segment, but also bring a new wave to the luxury car market. Especially when the user group of this segment is getting younger and younger, they have a distinct aesthetic definition with high requirements but at a reasonable price, and the C-Class will be the perfect choice for them. .
“The new C-Class is aimed at customers with a distinct aesthetic.”
– The scarcity of supply is causing many Mercedes-Benz models to wait for many months before they can be handed over to customers, will this affect the new C-Class? Mercedes-Benz Vietnam will solve it How do customers not continue to face this difficulty when deciding to buy a car?
As for the First Edition version of C-Class, the import plan is being carried out as planned, not affected too much by the scarcity of supply, so we have gradually handed over the car to customers.
As for the locally assembled version, the factory is still focusing on versions of the C-Class and will quickly deliver to customers from August 2022.
– Looking at the new C-Class, users can easily see that the company is making a drastic change in image. Can you share about the innovations of Mercedes-Benz Vietnam in identifying potential customers?
In a panoramic view, along with the development of the economy, the user group in the luxury car segment is also gradually rejuvenating and has more requirements for the design and modern features of the car.
On the other hand, during the past decades, Mercedes-Benz has always been seen as a desirable luxury symbol in the Vietnamese luxury car market. Therefore, Mercedes-Benz needs to proactively lead new trends in the market. We believe that C-Class will be youthful and radical versions of luxury cars, aimed at young users in Vietnam who are successful and ambitious. In a new, colorful, modern and personality look, we expect the C-Class to be a bold step to get closer to the younger generation of users – the future user group of luxury cars.
“The user group in the luxury car segment is gradually rejuvenating, with more requirements for design as well as modern features on the car.”
– As far as I know, Mercedes-Benz Vietnam has just announced 6 new technologies that have been brought to the factory in Vietnam. Are these technologies being applied to the new C-Class?
Yes, in the past 2 years, we have invested up to 33 million USD in 6 new technologies, some of which are present in the Vietnamese auto market for the first time.
All six of these technologies are being applied on locally assembled versions of the C-Class, and some of them are also used in the E-Class and GLC lines. This is not only a step forward in the gradual transition to automation, but also demonstrates a strong commitment to improving quality, safety and user experience.
– What do you think when there are about to be more locally assembled luxury brands, competing with Mercedes-Benz Vietnam?
Competition is always the foundation for development. With Mercedes-Benz, we don’t mind competition, as any competition offers extra effort and the best value for its users.
Besides, not only have our rich experience during the past 27 years, along with strong and continuous investments in domestic assembly plants, we also have a highly skilled workforce, and all However, the excellent dealer network has operated non-stop for many years. Therefore, we always understand that Mercedes-Benz Vietnam will still be the leading enterprise in the luxury car market, always aiming for perfection in all aspects to meet users’ expectations.
– In the electric vehicle segment, why does Mercedes-Benz Vietnam start with a top model like EQS, instead of other models like EQB?
EQS is the starting line for the generation of pure electric vehicles – Mercedes EQ as well as the most typical embodiment of the spirit of Progressive Luxury. So, with the launch of the EQS, we look forward to opening the EV era with a “radical and premium” greeting.
Besides, we believe that Vietnam is a potential market for outstanding electric vehicles, so EQS will be the first model to be launched, opening a series of other EQ models that will appear soon. .
“Vietnam is a potential market for outstanding electric vehicles.”
– Can you share more details about EQS?
As you know, EQS, Mercedes-Benz’s premium electric car line, has been honored as the “World’s Most Favorite Car of 2022”. Our EQS can go 770km on a single charge thanks to a record low coefficient of wind drag of just 0.2, making the EQS the most aerodynamically designed commercial vehicle in the world. gender.
In addition, we aim to build the most desirable driving experience on EQS with the MBUX Hyperscreen, which harmoniously combines the unique aesthetics of the electric vehicle era with unsurpassed friendliness with the vehicle. user. I would say it is a “jewel of the interior design aesthetic” and a true work of art.
More EQ models will be launched in the Vietnamese market, and together with EQS, create a diverse electric vehicle portfolio to best serve all the needs of Vietnamese customers.
– Yes, thank you for sharing recently!
at Blogtuan.info – Source: autopro.com.vn – Read the original article here
