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Kelly Pang, Kiet Quach first designed a phone case

Expert Kelly Pang uses nail art techniques; Designer Kiet Quach mixes tweed, pearl… to turn the case into a mini handbag in the Flex your way collection.

Samsung has just introduced the cases in the new collection of the Galaxy Z Flip3 series, handcrafted with only 1,000 units. The brand expects users to be able to carry their phone as a mini handbag, easily customizing their style when going to the office or coffee, walking around…

Smartphone simulates tweed bag

Kiet Quach is known for his knack for customizing shoes, creating new looks for sneaker models. Receiving an invitation to design a Galaxy Z Flip3 case, Kiet came up with an idea: to turn the phone into a mini version of the bag.

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Two designs from Kiet Quach. Image: Samsung

He said that recently, small bags have returned to the fashion industry. To carry a comfortable “bag” when going out but still luxurious at the party, 9x chooses tweed to cover the case. The strap is made of three materials, flexible to change: corrugated metal ring; feminine tweed straps; pearl handle.

“Phones can blend in with clothes, helping women confidently express their personality like the message of the collection: Break your way (Flex your way),” Kiet said.





Manual design stages.

Manual design stages. Image: Samsung

Kiet Quach said that the team encountered many challenges when implementing the project. The first is about 30 days to produce 600 handmade cases, from stitching, sewing to drilling, pearl piercing…

The material of the case is a difficult problem, the inside is plastic and the outside is silicon. The characteristic of silicone is that it cannot be glued or used in any other way such as embroidery or weaving. To turn the plastic block into a beautiful handbag, he had to think and experiment many times, mobilize the entire team from tailors, techniques, materials… After 5-6 different versions, Kiet found it. finished sample.

Application of nail technology to design cases

The second expert contributing to Samsung’s new collection is Kelly Pang. She used to have many eye-catching nail works such as a diamond-studded model worth $ 100,000.

“Through two symbols: fire and galaxy, I want to inspire young people to be confident in the universe in their hearts, to reveal it, to show enthusiasm that burns everywhere around. brilliant”, Kelly Pang explains the design.





Two designs with galaxy and flame logos by Kelly Pang.  Photo: Samsung

Two designs with galaxy and flame logos by Kelly Pang. Image: Samsung

The female designer encountered many difficulties in the process of turning ideas into reality. Silicon almost does not “eat” any material. Using 20 years of research experience, Kelly Pang finally found a special glue with strong adhesion.





The designer meticulously executes in each stage.  Photo: Samsung

The designer meticulously executes in each stage. Image: Samsung

The beads attached to the faceplate are made of high-quality crystal, when it meets the light, it will have an eye-catching sparkle. To create the shape, she poured 3D blocks with floating powder, transparent gel, then attached beads, emulsions… As a result, the two models are quite sturdy, undergoing many tests such as strong impact, disassembly, and still strong. .

The execution time of the works is quite urgent. The idea was approved, it took her three more days to sketch and 10 days to produce hundreds of samples.





(From left) Pang My Nguyen, Chau Bui and Kiet Quach at the launch of the collection.  Photo: Quynh Tran

(From left) Kelly Pang, Chau Bui and Kiet Quach at the launch of the collection. Image: Quynh Tran

As one of the first to own 6 designs in the new Z Flip3 case collection, Chau Bui said she loves the creative and liberal spirit on the case lines. Thanks to this design, her phone becomes a handbag accessory, transforming with many fashion styles, from personality to luxury.

In addition to the 6 available models, Samsung is providing the first Bespoke case design service in Vietnam.

Minh Tu

Order limited edition products here.

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