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‘Startup should not define short goals’

The “Back & Bounce” seminar held on the evening of June 3 was attended by many prestigious speakers including businessman Le Hoang Diep Thao, Founder & CEO TNI King Coffee; businessman Dang Van Thanh – Former Chairman of Sacombank, now Chairman of TTC Group; businessman Nguyen Dinh Tung – CEO of Orient Bank OCB.

The Back & Bounce seminar was attended by many prestigious speakers.

The “Back & Bounce” seminar was attended by many prestigious speakers.

In the program, stories about two startups, journey back and greater with Vietnamese coffee brand are shared by businessman Le Hoang Diep Thao to the community. For her, her mission to the coffee industry is the driving force behind her comeback. At the same time, the story of bringing Vietnam’s Robusta coffee to a World Record for Vietnamese coffee and Vietnam’s coffee culture was also shared by CEO Le Hoang Diep Thao.

Besides, Ms. Thao also encourages, imparts experience and motivates young people to overcome difficulties to succeed. Sharing how to determine startup goals for young people, she said: “Starting a business is a very serious and long-term thing, you should not have a short vision that next year has something good to do. What you need to do is identify some core competencies and our ability to stay in that profession for a long time.” With foresight, new businesses can wisely see things, change to adapt and make decisions to avoid risks, especially during the Covid-19 epidemic.

To enter the digital era, many lessons for young people have been given by her such as digital transformation, super app… This allows businesses to reach out to the world faster and stronger. Encouraging young people to start a business, according to Ms. Thao, young people need to go out to see opportunities and take action. It’s the achievements that make the buzz, not the speeches or quotes.

Ms. Le Le Hoang Diep Thao shared the story of her mission that inspired her to return to the coffee industry.

Ms. Le Le Hoang Diep Thao shared the story of her mission that inspired her to return to the coffee industry.

At the program, CEO Le Hoang Diep Thao also shared many secrets on product management, decision making, network building, etc. to help businesses manage better. According to her, when the product comes to a recession, businesses should carefully reduce it to achieve efficiency. In addition, when deciding to decide on a very big thing, you should return to the original purpose. The combination, networking and ecosystem makes it easier for startups to succeed and potentially go further.

In her entrepreneurial journey, with businessman Le Hoang Diep Thao, the Vietnamese brand is a valuable asset that she wants to pass on to the next generation. Since the 2000s, she has done a lot of activities to share about brand issues, what can we do to build a generation of Vietnamese brands, the desire to have a Vietnamese brand reaching out to the world, because the world’s big corporations do not come from coffee growing countries, while this is the advantage of our country.

The “Back & Bounce” seminar is part of the “We are back” series of events organized by the CEO and Startup Community, attracting hundreds of young CEOs across the country. This is considered the biggest event after 2 years of being affected by Covid-19 of the CEO and Startup Community.

Through the program, many issues were raised around the topic of the return of businesses after 2 years of being affected by the pandemic. This is also an opportunity for entrepreneurs to strengthen relationships and create bonds to overcome many difficulties and inspire young entrepreneurs.

Hong Thao

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