TH true MILK: Practical action to reduce up to 260 tons of plastic waste every year

With sustainable consumption solutions, encouraging customers to recycle packaging and reduce the use of single-use plastic, contributing to environmental protection, TH Group – the owner of the TH true MILK brand – become a pioneer in fostering a “green” lifestyle with consumers.

Pioneering environmentally friendly consumer solutions

Over a decade of development, as an enterprise that attaches importance to sustainable development, in addition to caring for products “all from nature” and “for public health”, TH Group has implemented many activities. and environmental protection solutions such as: Founding Vietnam Packaging Recycling Alliance; Founding the Vietnam Business Alliance for the Environment (VB4E), Collecting batteries at the office; Conservation of biodiversity at farms and factories; The programs “No plastic in the office”, “Recycling for sustainable development”… aim to reduce plastic waste that is harmful to the environment.

Especially, since October 2018, TH Group has become the first and only enterprise in the dairy industry to use yogurt spoons made from environmentally friendly materials (materials derived mainly from plant starch). materials), absolutely safe for users and contribute to environmental protection, completely replacing spoons made from PE plastic materials.

TH Group pioneered the use of yogurt spoons made from more environmentally friendly materials.

Crafted with the most modern technology, eco-friendly disposable yogurt spoons take only about 6 months (when in contact with soil, microorganisms and soil moisture or buried) to decompose fully biological, forming CO₂, water and nutrient humus for the soil, limiting the production of components harmful to the environment. That is an impressive number when compared to the hundreds of years of decomposition time of ordinary PE plastic.

On the other hand, the manufacturing process of this spoon also consumes less energy and emits lower greenhouse gas emissions than conventional plastic. With yogurt spoons made from environmentally friendly materials, TH Group’s high-class products from clean fresh milk have a “truly natural” taste to the fullest, implementing the core value of “Perfection”. all from nature” that TH Group’s products always aim for.

TH Group encourages customers to live green and replace plastic bags with canvas bags.

Previously, TH Group has implemented a series of environmentally friendly consumer solutions from the smallest details. In May 2018, the system of nearly 300 TH true mart stores nationwide stopped using plastic bags, instead TH true mart donated and then officially sold canvas bags. Next, in September 2019, TH Group was the first dairy enterprise on the Vietnamese market to use eco-friendly straws instead of conventional plastic straws. Most recently, in February 2021, TH true WATER purified water products in 350ml bottles officially stopped using plastic shrink film in bottle caps. On the other hand, TH Group regularly implements programs to collect and recycle milk cartons to accompany and encourage consumers to live green, protect the environment and consume wisely.

TH Group collects and recycles milk cartons to promote a green – clean ecosystem.

At the same time, TH Group is a pioneer enterprise participating in the founding of alliances such as the Packaging Recovery Organization of Vietnam (PRO Vietnam), and the Vietnam Business Alliance for the Environment (VB4E). ), Alliance of retailers to reduce consumption of plastic bags… in order to build a green – clean ecosystem from product quality to living environment.

It was good, now it’s better

Despite pioneering the use of eco-friendly plastic yogurt spoons, TH Group has taken a stronger step: Cutting 50% of the amount of disposable yogurt spoons supplied to the market with dairy products. eat TH true YOGURT from June 1, 2022.

With this reduction action, TH Group hopes to contribute to increasing awareness about plastic waste, correcting consumption behavior, encouraging consumers to reduce the use of single-use plastic spoons, and promoting sustainable development. , environmental protection.

Reducing 50% and gradually approaching 100% of disposable plastic spoons provided free of charge with TH true YOGURT yogurt products of TH Group will help reduce from 130 to 260 tons of plastic waste into the environment annually. , in the context that every year the world generates up to 8.3 billion tons of disposable plastic waste, polluting the environment (2018 data of the American Marine Research Association).

TH Group is determined to reduce plastic waste, promote sustainable development, and protect the environment.

This is the next step in the journey of “Treasure Mother Nature” and promote sustainable consumption solutions that the Group has steadfastly pursued.

Not only pioneering in making clean cups of fresh milk from Vietnamese soil, developing organic agriculture and high-tech agriculture, TH Group has now become a leading enterprise in the search and application of eco-friendly consumption solutions, using renewable biological materials, affirming the Group’s position in applying product solutions associated with natural consumption, creating positive effects on the environment. positively affect the awareness and actions of consumers, the business community as well as the public in more sustainable consumption, bringing many benefits to the environment. Those sustainable activities come from a deep understanding of the good values ​​​​that nature brings, the desire to bring good things and “True happiness” to people, taking away from nature a little. and return to nature the best.

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