The creators of the dating app Tinder and Bumble
Nowadays, dating apps have become a common thing in society. Two of the most popular dating apps, Tinder and Bumble, were both built by a woman named Whitney Wolfe Herd. Although only 32 years old, she has founded two companies and is one of the richest female entrepreneurs on the planet. However, the initial steps of building Whitney’s current empire were not simple.
Whitney Wolfe Herd owns 2 companies and has a net worth of $1.5 billion
Starting a business with cloth bags
Whitney Wolfe Herd was born in Salt Lake City, Utah, USA in 1989. After living in France for a long time with her family, she returned to the US and majored in international studies at the University of California. Southern Methodist School in Dallas County, Texas.
Herd started with tote bags
During this time, Herd sold tote bags as part of a charity run, donating to those affected by the BP oil spill in 2010. She later partnered with a stylist. Patrick Aufdenkamp to start a nonprofit called “Help Us Project” and later “Tender Heart”. Both of these projects brought a certain amount of fame to the young girl at that time.
Build Tinder from the early days
After returning from her philanthropic work, Herd worked in tech startup Hatch Labs, where she was involved in the development of a fintech platform called Cardify and Tinder’s first prototype Matchbox.
A few months later, Matchbox was renamed Tinder and the app was officially launched. Herd was promoted to vice president of marketing for the company. She is also the creator of this app’s signature flame logo with the meaning represents emotions, passions and aspirations.
The world’s richest self-made female billionaire used to work for the dating app Tinder
Within a short time, Tinder’s unique features became an instant hit. Less than a year after launch, Tinder has become one of the top 25 social networking apps and the first dating app in 10 years to break into the top 5 most used services on the web.
However, in 2014, she resigned from Tinder due to issues related to sexual harassment while working here by her ex-boyfriend.
“Anyone can rebuild themselves just starting from scratch”
After news of Herd’s resignation from Tinder, the founder of Badoo, another dating app, Andrey Andreev immediately contacted Herd to invite her to collaborate on the creation of Bumble in December 2014.
Two co-founders of Bumble
Andreev initially invested $10 million in the company and held 80% ownership while Herd controlled 20% and took on the role of Bumble’s first CEO. In words Herd is the co-founder and CEO of Bumble.
Despite initial skepticism and pressure about Tinder’s success, the app eventually found its way and attracted hundreds of daily users with a special feature that allows women to be proactive. before. As of 2020, over 100 million users are registered with the app which now has 42 million monthly active users. The company’s valuation also skyrocketed to nearly $8 billion after going public in February 2021 with its IPO Bumble selling $76 per share on its first day of trading.
Whitney Wolfe Herd is currently in the top 5 in the list of the richest female CEOs
Herd’s difficult times at Tinder could completely destroy her career as well as her morale. However, contrary to speculation, she managed to fight her way, overcome difficulties and rebuild a very desirable career as well as becoming an inspiration to many women. Sharing about her difficulties and successes, Herd said: “Anyone can rebuild themselves, just start from scratch.”
Source: Success Story
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