The results that make the “King” in the Vietnamese motorcycle market
Experiencing the pandemic, in fiscal year 2022 (April 2021-March 2022), HVN still smoothly operates 3 motorcycle factories, 1 car factory and 1 Safety Driving Training Center. and the most modern in Vietnam. In addition, 1 piston workshop and 1 spare parts center have helped HVN strengthen its internal production capacity, meet domestic demand, improve the localization rate (reaching 98%) and increase output. export.
Especially, in fiscal year 2022: HVN’s sales of motorcycle products have reached more than 2 million units, making an impression in the domestic market with a market share of about 80% (up 2% compared to the previous fiscal year). before).
The period 2021 – 2022 marks a flourishing year of HVN: launching 18 motorcycle models, of which 7 models and completely new versions are officially launched in the Vietnamese market for the first time.
Prominent among them are the SH350i model with a completely new high-end design and attractive price and the first 125cc LEAD version with Honda’s latest generation engine, eSP+ 4-valve.
In the line of manual scooters, last year, HVN first distributed in Vietnam the CBR150R model for customers starting to enter the sports motorcycle segment and the Winner X model (launched on December 23, 2021). Owning a completely new design with “super sporty DNA”.
The new generation WINNER X 2022 features the maximum promotion of the “DYNAMIC SPORTS” and “MASSIVE MASTER” elements to create a cool standard car image for young Vietnamese people. This version is improved from the detailed car design, clock face, exhaust pipe, equipped with a high-performance engine, combined with a powerful new improved exhaust sound.
CBR150R 2021 has flexible and impressive changes, fine-tuning in each line to create the necessary compactness and sharpness. With the “heart” is the 150cc single-cylinder engine block, the Assist & Slipper Clutch two-way anti-slip and supporting clutch, providing an exhilarating high-speed experience while still being more secure than ever.
In addition, the large displacement bikes with Africa Twin, new models Goldwing and Rebel 1100 have also conquered customers who love cars and love to move.
As one of the pioneer manufacturers in technological innovation, HVN has applied modern technologies to its products. Among the new technologies are the new generation intelligent laser welding stamping frame eSAF to improve frame performance and quality, the new generation intelligent engine eSP+ 4-valve, traction control system (HSTC), system Honda SMART Key smart lock, enhanced Bluetooth connectivity (SH150i; SH350i) and ABS anti-lock braking system have demonstrated Honda’s constant efforts in upgrading products to bring great experiences and worthy of users.
In the last financial year, HVN continued to maintain a system of 794 Honda Authorized Service and Vehicle Stores (HEAD) and 31 Honda Authorized Service and Parts Stations (HSF), developing the Warranty Center. Maintenance and Service (WSS), bringing the total to 118 WSS nationwide – meeting the needs of consumers for buying, selling and maintaining motorcycles.
Regarding exports, HVN continues to implement the goal of promoting exports with the total export volume of complete vehicle units (CBUs) of HVN reaching nearly 207,000 vehicles, the total export turnover reaching more than US$462 million, including exports. CBU exports and spare parts, up 25.5% compared to fiscal year 2021. In the next period, HVN forecasts that CBU exports will reach more than 225,000 units, an increase of about 9% compared to fiscal year 2022.
Building a cultural and civilized community in parallel with business development
Besides production and business activities, Honda also develops meaningful and humane community building activities such as: Connecting the Winner Alliance community, AB Crew community (Air Blade Community) and playground for customers of large displacement Honda vehicles…
Winner Union Club activities
With the desire to build a professional and safe racing culture, raise awareness about motorsport and form a passion for motorsport in young people. In Vietnam, after a two-year hiatus due to the epidemic, HVN returned to promote its participation in competitions and improve performance in domestic and international motorsport competitions.
Spreading human values through accompanying activities for the development of society
Besides the business strategy, contributing to the development of the community is one of the important operating philosophies of HVN.
Fiscal year 2023 (April 2022 – March 2023) promises to be a year when HVN “reaches out” after the pandemic, conquers challenges, commits to doing its best to provide good products and services. as well as intrinsic added values to further satisfy customers, striving to become a company expected by society.
at Blogtuan.info – Source: autopro.com.vn – Read the original article here
