The company contributes to creating the Olympics for gamers, optimizing the gaming experience on Galaxy A, sponsoring international competitions… to promote eSports.
The Korean manufacturer is one of the pioneers in promoting the e-sports industry, bringing this sport closer to young people. 20 years ago, Samsung had a vision of a global tournament where representatives of different countries would compete against each other. Therefore, the company spent millions of USD to organize World Cyber Games – an international eSport tournament with the participation of 17 different countries in 2000. In the first year, the prize was 200,000 USD but quickly increased to two million dollars in 2003.
At that time, one of the most impressive moments for the Vietnamese Millennials generation was when the national flag flew at the WCG arena. The Vietnamese team is sponsored by Samsung to attend and register in international tournaments.
Notably, in the 2009 WCG Asia, the team had “legendary” names like To Trung Hieu or team StarsBoba when they were first in the group. Most recently, the company sponsored Vietnamese gamers at the 31st SEA Games tournament and the National Student E-Sports Tournament.
After many years, when games on consoles and PCs showed signs of slowing down, competing on mobile platforms became more and more popular. The advantage of these devices is simplicity, compactness and can be played anytime, anywhere. Along with the development of the gaming industry, mobile devices also have an upgrade, from products that only play simple graphics to powerful and optimized devices for professional sports competition.
As one of the largest phone manufacturers in the world, Samsung has a clear roadmap for devices to meet the needs of gamers. For example, in 2014 the company launched Galaxy A. In addition to performance, a product line for young people with metal design and new materials, making a difference in the market.
The second generation Galaxy A launched in 2016 brought outstanding features in the mid-range segment such as fast charging. A year later, the third generation has IP68 dust and water resistance; set of four cameras – features that continue to inherit on Galaxy A 2019.
On the A90 model (in 2019), Samsung equipped the first 5G technology on the A product line, creating a transmission advantage for the device when competing.
The latest, the 8th generation Galaxy A of 2022 expands the product range to meet the needs of young users, with a variety of fashionable colors. The device is equipped with powerful processing technology and Game Mode optimized for e-sports.
The Samsung representative also emphasized that gamers are gradually becoming a professional and earning profession. This is clearly shown after Vietnamese professional teams continuously succeed in international tournaments. E-sports also participate in regional tournaments such as the SEA Games. However, the company determined, developing this sport in Vietnam is a very long way, from inspiration, selection, training and competition.
In June, Samsung launched Awesome Academy to help young people understand more about e-sports. The program is accompanied by many prominent names in the gaming industry such as Cris Phan, Bo Bim… Cris Phan has more than 10 million followers on YouTube. As for Bo Bim, each of his matches attracts tens of thousands of viewers.
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