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Great opportunity for the online industry in Vietnam with a value of up to 80 billion USD by 2022, 5 times more than the B2C model

According to the latest research by Statista, the revenue of the B2C e-commerce market in Vietnam is forecasted to reach 14.8 billion USD in 2022, with an annual growth rate of about 16.48%.

However, the B2B model e-commerce market revenue in particular increased 5 times compared to the B2C model, and is predicted to be at $80 billion in 2022. This is expected to bring great opportunities and contribute to the development of the online industry in Vietnam, especially in the e-commerce market.

It is known that B2B is an abbreviation of the phrase “Business to Business”: This is a form of business, trading between businesses and businesses. The business model mainly appears in the field of e-commerce, on the main e-commerce channels.

Not only is an effective business form, B2B business model also brings many important benefits to individual businesses and the development of the economy in general. Different from other business models, B2B has a separate buying process. It saves time, costs, and brings many different cooperation opportunities for businesses.

Because each enterprise in the economy is a small link in the whole economic system. Cooperating with this enterprise will have many opportunities to cooperate with many other business units in the same field and complementary fields. Especially when you create a certain credibility with your partners.

Not only that, the business-to-business transaction eliminates subjective emotional factors because it brings collective benefits and has a higher logical element. Because of that, the efficiency of business cooperation is also higher.

Currently, B2B is a relatively new model in Vietnam, but in the near future it will be an opportunity to promote business for businesses and manufacturers in Vietnam. Tran Nhat Khanh, co-founder of Touchstone Partners Investment Fund, said: “Vietnam’s e-commerce in the B2B segment still has a lot of potential because the buying and selling needs of these two objects are equally exciting.”

In fact, many B2B models have come into operation in the past time such as Halana (e-commerce platform connecting industrial parks), RCE (connecting customers with heavy industrial equipment) or recently Phaata (the platform connecting logistics enterprises in the field of import and export).

In the latest move, Avetti Commerce Corporation officially joined the Vietnamese market. The company will provide a marketplace platform, also known as an exchange between B2B businesses in Vietnam. It is known that Avetti Commerce is headquartered in Canada and has offices in 7 other countries around the world, over the past 20 years.

In Vietnam, this Canadian partner embarked on a strategic partnership with AKa Digital – a member of Lava Digital Group, a unit of the Top 3 independent Digital Media Agency in Vietnam. Through the partnership, Avetti Commerce and AKA Digital will provide corporate customers with the most optimal product distribution methods on the Marketplace platform.

Specifically, the two sides will create a complete B2B e-commerce application market platform, allowing distribution channel members to enter Marketplace and manufacturers to take full initiative in sourcing, up clear import plan, transparent price, quality… In addition, the solution is also optimal for businesses in developing the e-commerce ecosystem.

  B2B e-commerce market: Great opportunity for the online industry in Vietnam with a value of up to 80 billion USD by 2022, 5 times higher than the B2C model - Photo 1.

Avetti Commerce Corporation officially joined the Vietnamese market.

Mr. David Sopuch, CEO & Founder of Avetti Commerce Corporation, shared: “Avetti Commerce Corporation is excited about this strategic partnership. With our expertise in the e-commerce market and AKA Digital’s experience in the Vietnamese market, we look forward to providing a complete solution. represents Vietnamese businesses that are looking to access e-commerce solutions and innovate distribution channels in the new era”.

Because, B2B model is much more difficult than B2C because of the number of customers, large order size and more complicated issues. Not to mention, with B2C, customers who buy and are not satisfied may not buy again next time, but B2B is a big long-term contract.

In the current context of the global supply chain facing many risks, the Marketplace platform can help sellers put their goods up for sale, even globally, without having to arrange to join conferences like before. local market… On this platform, the two sides also have a toolbar to buy and sell goods, exchange money, shipping methods. Finally, Marketplace is also a place where Vietnamese businesses can access the contacts of many other parties, which is one of the great advantages compared to the traditional way.

https://cafef.vn/thi-truong-thuong-mai-dien-tu-b2b-co-hoi-lon-cho-nganh-cong-nghiep-truc-tuyen-tai-viet-nam-voi-gia- tri-len-den-80-ty-usd-vao-nam-2022-gap-5-lan-mo-hinh-b2c-20220610131328409.chn


According to Bao An

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