“Catch the wave” of Sport Marketing trends with super hot tournaments to break through in 2022

During the period of major seasons, millions of Vietnamese fans “eat football, sleep football, cry and laugh with football”. According to data from CSM Media Research and Kantar Media Vietnam, more than 5.3 million viewers, or nearly half of the 11.4 million television viewers in Vietnam, watched the final match of U23 Vietnam and U23 Uzbekistan in the tournament. 2018 Asian U23 tournament. International tournaments like Euro 2020 are also more attractive 1 million Vietnamese audience watched the final match.

In particular, football fans are not only passionate about watching the players’ performances but are also eager to follow news and events before and after the classic matches. Only the football section on the website 24h.com.vn has attracted up to 10 million page views per day. Period 2018 – 2020, website 24h.com.vn Leading in terms of views with Sport Marketing campaigns accompanying major sporting events such as SEA Games 30 (2019), U23 Asia Finals 2018, 2020 and World Cup 2018 by bringing a lot of value to the brand.

Specifically, the Pocari Sweat brand made a spectacular breakthrough with its communication efficiency exceeding expectations, reaching 357%; Red Bull’s campaign with the message “Smash challenges, conquer dreams” reached 205%; Sabeco with the message “Up like a Dragon, Win like a Dragon” reached 203%; Samsung Mobile reached 180%; Highlands Coffee with the message “Vietnamese spirit is not afraid to move on” reached 145% of the expected effect before the campaign. These outstanding figures have partly demonstrated the effectiveness and positive values ​​​​that Sport Marketing activities bring to brands in many different industries.