The fashion industry “recycled” attracts investment flows

According to UN figures, to make a pair of jeans that we are sure everyone owns at least one, it takes 7,000 500 liters of water. This amount of water is enough for one person to drink for 7 years.

The fashion industry emits 8-10% of the planet’s carbon emissions each year. That’s why now, many major fashion brands have begun to turn to using recycled materials, giving them a new life and turning them into common clothes.

Every year, the global fashion industry releases half a million tons of microfibers – the equivalent of 3 million barrels of oil dumped into the sea. Many fashion brands, large and small, have begun to invest in plans to recycle materials to make clothes that can both meet the needs of consumers, contribute to environmental protection and also a PR campaign. effective – enhance the image in the eyes of customers.

For example, fashion house H&M, the founding family’s H&M Foundation has poured 100 million USD into technology research. recycle clothes like how we recycle Coke cans.

And in Spain, Santaderina, one of the country’s largest fabric manufacturers, has a four-year experience in the recycling of clothes. Currently, about 30% of the company’s products are recycled clothing, which is made from used fabrics, but the garment factory is aiming higher with its S360 degree plan.

Mr. Carlos Pares, a representative of the Santaderina garment company, said: “Currently, clothing models are made from 30% recycled fabric and 70% non-recycled. We hope in a few years, this number will be. will reverse. Then, the 360-degree life cycle of the fabric will be closed.”

Campanile Hotel belongs to a chain of hotels with branches throughout Europe. Campanile employees have begun wearing uniforms made from recycled fabrics from materials such as plastic bottles.

Ms. Aurora Montero, Campanile Hotel Manager, said: “The feeling of recycled fabric is more pleasant than regular clothes. Our hotel aims to operate in a responsible way to the community and the environment. So to employees wearing uniforms from recycled fabrics is also a way to achieve that goal.”

According to Alliedmarketresearch, in 2021, the fashion industry made from recycled fabrics will reach a value of 5 billion USD and this site also forecasts that by 2027, this industry will reach 7.6 billion USD, of which North America is the market. The fastest growing market of recycled fashion.

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