New attraction from the e-commerce platform

In the face of drastically changing consumption trends, one of the urgent needs for businesses and retailers today is to find a suitable and effective e-commerce platform.

Online sales channel wins

According to PwC’s December 2021 Consumer Habits survey, purchases on mobile devices or smartphones hit 69%, up from 55% in 2019. In contrast, shopping at brick-and-mortar stores are on a downward trend, reaching only 67% in December 2021 compared with 76% when surveyed in 2019. Another report is “SYNC Southeast Asia” by Facebook and Bain & Company shows that Vietnam is expected to have 53 million digital consumers by the end of 2021. Vietnam is expected to be the fastest growing market in Southeast Asia, with the total value of e-commerce goods estimated at 56 billion USD in 2026, 4.5 times higher than the estimated value for 2021.

The percentage of consumers buying online has increased, especially after the Covid-19 pandemic.

After the pandemic, epidemics and health concerns caused the demand for sports products, health care, functional foods, essential appliances… to increase sharply during a time when many people have to work. and home entertainment. Many analysts believe that this will be an opportunity for businesses and sellers to develop and expand their customer portfolio.

One of the urgent needs for retailers today is to find a suitable and effective e-commerce platform. Because, the opportunity from the transition from users to online is great, but it also has certain barriers. According to a survey by PwC, 85% of customers choose to interact or even buy with a brand due to price, followed by efficient delivery service, accounting for 72%.

Choose a shipping item…

“For brands doing business online, these two factors have an indispensable interrelationship because it is almost the only factor to make customers return to shop online instead of going to a brick-and-mortar store. . If you sell at a good price, but the delivery is slow, or the order is lost, the cost is higher than selling at the store.” Mr. Nguyen Manh Tan, CMO of Haravan, commented.

Second, according to PwC, 51% of people when making a purchase they care about whether the product is manufactured with a clear and transparent origin. Finally, the set of customers that the exchanges own also play an important role. The office group, which has average income or higher, the less likely it is to return and bomb goods.

Based on the above criteria, Tiki is emerging as one of the e-commerce platforms chosen by many sellers. This e-commerce platform attracts more than 100 million visits per month and has a customer satisfaction rate of more than 95%.

Notably, one of the great advantages of this floor is that all goods sold are genuine. In order to ensure that there are absolutely no fake goods, in addition to full certification documents, Tiki also requires from its brand partners the quality of products that are periodically verified and the quality of customer care services that meet the standards. Many Tiki stores have the label “Official” to verify that they are the brand owner or the official distributor for that brand.

In addition, Tiki regularly organizes promotional campaigns, stimulates shopping, promotes sales for brand partners divided into many types: flash sale, Legendary Sale, TikiClub… All are distributed reasonable, throughout the year to ensure stable growth for the stalls. Besides, TikiNOW is a great service that “pleases” customers when it ensures fast delivery of products within 2 hours, significantly improving the cancellation rate.

Year-round promotion campaign and fast delivery service help stimulate shopping demand of consumers.

“This is a good time to help e-commerce boom in Vietnam. Competition among e-commerce platforms will be determined by the following factors: Effective customer access, smooth logistics, predictability and responsiveness to demand.said Mr. Le Van Hieu, Product Management Director of Tiki.

For effective sales, Mr. Hieu also noted important points, for example: Product images must be clear, easy to understand and attract customers; Select the operating model that matches the operating ability. In addition, sellers should actively participate in sales promotion programs of the exchange (Flash sale, Coupon, Freeship+…); run TikiAds to direct traffic from the floor to their stalls and products.

“The sales channel on Tiki really helped Newmen maintain strong revenue growth over the past time. The stalls on Tiki attract consumers because of quality assurance, product origin, convenient warranty and return policies, giving users peace of mind when shopping, even products high value”Mr. Lam Nguyen, owner of fashion brand Newmen (Phu Nhuan) said.

Tiki always ensures the quality and origin of products from the stalls.

According to VCOM experts, in the past, some brands and retailers considered preferential prices and low profits as major competitive factors in the market. However, shopping trends have changed, whereby, the origin and quality of products and good user experience become the most competitive factors.