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Coffee shop turned into a photography studio, virtual living: 1.5 million/hour

Many cafe owners said that charging a photo fee is a reluctant measure because they do not want the shop space to be transformed into a studio for commercial photography crews.

In the middle of the week, Anh Thu (22 years old) and her university friends had an appointment to have coffee together. The group chose a shop on Nam Ky Khoi Nghia Street (District 1) because this place is famous for its large space, with many beautiful corners to take pictures to check-in.

However, contrary to the expectations of the friends, the shop was very crowded. In particular, some crews of nearly a dozen people, carrying suitcases of clothes and professional equipment, went to take a lookbook, creating a messy and noisy scene.

“Many of you bring clothes and makeup to the toilet to prepare for 15-30 minutes, but you can’t see it. If you want to go to the bathroom, you really have to wait a long time. Not to mention that these groups take pictures and take up space and take up time. much more than ordinary guests,” Thu told Zing.

Khoi Nguyen, an employee of this cafe, said that at the moment, the shop does not have any regulations on taking photos of customers. “However, recently the restaurant has received a lot of bad feedback, so maybe soon there will be specific regulations on this issue.”

Coffee shops in Ho Chi Minh City with unique decorations are not only check-in points that attract young people but are also chosen by professional crews to take product photos.

However, many “virtual living” cafe owners said that they are mainly in the food service business, so they do not want the restaurant space to be transformed into a studio of commercial photography groups.

To target customers, some places have issued regulations prohibiting or charging commercial photography fees with prices ranging from a few hundred to several million dong per hour of filming or taking photos.

Photographed by the Thu Thi Thu Thiem 2

The “virtual living” cafes are always crowded, often full tables on weekends.

“Please do not change clothes”

When entering Da Bao Concept Cafe (Tu Xuong Street, District 3), customers can see 3-4 notices about taking photos at the shop such as: “Please do not change clothes”, “We are not allowed to change clothes”. only support to take souvenir photos when guests come to drink coffee”, “Please contact hotline when taking commercial photos”.

Minh Khue, manager of Da Bao Concept, said that the restaurant does not charge guests to come to eat, drink and take personal photos for the purpose of commemoration. But for the crew, sometimes with nearly a dozen people, bringing machines and clothes to change, make up and take pictures, there will be an surcharge of 1.5 million VND/hour.

“When we first opened, we didn’t have such a rule. But after the shop became hot online, many brands came to take pictures of products, and customers complained too much, we came up with a way to do so. is to limit commercial customers, secondly, to avoid causing trouble and affecting ordinary customers,” the shop manager said. Zing.

Photographed by Thu Thi Thu Thiem 3

Photographed by Thu Thi Thu Thiem 4

The coffee shop in District 3 has many signs noting for commercial photography.

Similarly, Tuan Tran, co-founder of Dalaland coffee shop (Tran Ngoc Dien street, Thu Duc city), said that the shop only charges customers for commercial photography and product PR. When customers change from the 2nd outfit or more, the shop will collect 300,000-500,000 VND.

In addition, depending on the brand and special requirements such as location selection, time frame, the shop will flexibly offer different prices. The rest of the normal family photography and commemorative check-in activities are free of charge.

“It is also very common for guests to come here for commercial shoots, even bringing suitcases containing costumes and shoes to change the shape of each concept. It is rare here that guests secretly change their costumes many times, hide tools to avoid paying fees. Staff will regularly check to make sure everyone’s work does not affect others,” he said.

When ordering water, guests will be informed by the staff in advance to avoid misunderstandings. The owner added that most of the guests come to Dalaland to take personal photos and save their beautiful moments. That is also what the restaurant wants to aim for.

“If customers have paid fees to take photos, it doesn’t matter how long they take the photos. As long as you are conscious, don’t change the layout of the landscape, destroy the bonsai in the shop to get the picture. It’s fine or it affects other guests. In that case, the staff is forced to remind,” the owner said.

Photographed by the Thu Thi Phi Phi Phi officer 5

Guests bring a lot of clothes to the cafe to take pictures and check-in.

Reluctant measures

Passionate about photography, Trang Nhung (18 years old) often goes with her friends to famous “virtual living” cafes in the city to admire and check-in.

When choosing a restaurant, she focuses more on space and photography angles instead of worrying about the quality of food and drink.

Nhung is not surprised that recently, a number of cafes have introduced regulations to charge a fee for commercial photography. She herself fully supports this policy.

Photographed by Thu Thi Thu Thiem 6

Trang Nhung often goes to cafes with unique spaces in Ho Chi Minh City to take pictures. Photo: @hi.trag.

“I think the shop has an investment in decoration, building a photography concept, a surcharge of a few hundred per hour for taking photos is understandable. Of course, it should only be charged with brands that take product photos. As for customers who have already paid. If they pay for water, they have the right to experience the space and take pictures,” Nhung said.

Thanh Thi and Nha Thu (21 years old, Can Gio district) sometimes ride motorbikes for more than an hour to the city center on weekends. They also often visit famous cafes on social networks to take pictures and post them on Instagram and Facebook.

However, what bothers both of them the most is encountering lookbook shooting crews at “virtual living” cafes.

“Each shop usually only has 1-2 beautiful angles to take pictures. Customers often have to wait in line, but when they meet groups to take pictures of clothes and shoes, sometimes they take an hour. The toilet is always upside down. messy because of the crowded scene to change clothes and make up”, Thanh Thi said.

Only one month after its opening, Sori cafe & more – a cafe located in a French villa campus on Tu Xuong Street, District 3 – had to introduce a surcharge of 500,000 VND/hour for commercial photography.

Dang Hoang Duy, manager of Sori cafe & more, said this is a “reluctant measure” because the shop has received too many complaints from customers in the past time.

Photographed by the Thu Thi Thu Phi Phi officer 7

Photographed by the Thu Thiem military officer 8

Young people love cafes with new decoration concepts.

“When the shop was first opened, we didn’t charge a fee for the number of guests coming to take pictures, whether it was crowded or long. But later on, more and more guests came to drink, take pictures and text back that commercial photography groups took a long time to change clothes, occupying a large amount of space. There’s too much space, so we have to charge a fee to limit it.”

Hoang Duy said that on weekends, guests sit at the table. Teams carrying suitcases of clothes, machinery, and professional torches are reminded by the staff of the regulations before ordering water at the counter.

“Some customers are quite annoyed when being reminded, but we also want to be clear from the beginning to avoid trouble later. In the near future, the shop will also print a notice board hanging right in front of the door, water counter or toilet. to clarify this issue,” Hoang Duy said.

(According to Zing)

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