Soy sauce, instant noodles, chili sauce, … of Masan Consumer account for how much of the total revenue of WinMart, WinMart+ chains?
Masan Consumer Joint Stock Company (Masan Consumer) is considered the “golden egg” of Masan Group when it contributes about 30.5% of revenue and 37.1% of income before tax, interest and deduction. Hao (EBITDA) 2020. It can be said that this is an indispensable pillar in the Point of Life consumer ecosystem that billionaire Nguyen Dang Quang set out.
Established in 1996, it wasn’t until 2002 that Masan Consumer really started to enter the consumer market with the soy sauce product “Chinsu”. Since then, the company has grown strongly through M&A activities and has become one of the largest consumer companies in the country with a wide range of products. Currently, this unit is in the top 5 largest F&B companies in Vietnam in terms of revenue in 2020 and in the top 10 leading valuable brands in Vietnam according to Forbes 2020.
This company participates in most of the FMCG segments, including convenience foods (instant noodles & porridge), condiments (soy sauce, fish sauce, chili sauce), processed meat (pasteurized sausages). , pork balls), soft drinks, coffee, cereals and cosmetics. According to Kantar World Panel, 98% of Vietnamese households use at least one Masan Consumer product in 2020.
According to Euromonitor, Masan Consumer has the largest market share in the fish sauce industry with 29.8%, the second largest in the instant noodles industry with 20.0% – just behind Acecook Vietnam (unlisted) and the third largest in the market. energy drink market. In addition, the company also leads in the segment of instant coffee (about 40% market share) with two main brands, Vinacafe and Wake up.
To do this, Masan’s subsidiary owns a wide distribution network throughout Vietnam with about 350,000 points of sale, just behind Vinamilk and Sabeco. After Masan acquired Vinmart retail chain from Vingroup, Masan Consumer also received support from Vincommerce (Wincommerce). With 3,000 self-owned points of sale, the consumer goods giant can quickly showcase new products at all WinCommerce retail systems and promote the brand at a much lower cost. with other units.
In addition, having access to data of WinMart/WinMart+ and 9.7 million VinID members helps Masan Consumer quickly collect customer feedback from which to make appropriate adjustments and actively build brands. separate brand for each type of consumer.
Therefore, the correlation of revenue growth between Masan Consumer and the Wincommerce system is what shareholders of Masan Group set out at the recent 2022 General Meeting of Shareholders. What will the vision to 2025 between the two businesses in the ecosystem of Masan by 2025 be like?
“The point of view of Masan Consumer as well as Masan Group is that there will be competition and consumers will be the ones to choose the goods. Therefore, Masan Consumer does not consider WinCommerce as its sales channel or exclusive. And the customer will be the one to choose. In the overall of WinCommerce, Masan Consumer’s revenue only accounts for 3-4%, not the majority there.
In 2025, Masan Consumer with the strength in branding, the strength in developing new products, Masan Consumer will make a huge contribution to the building of a private label for WinCommerce. New and private brands will be handled by Masan Consumer. The marketing system, R&D Masan Consumer will play a key role in helping WinCommerce build its own brands.
The roadmap by 2025 Wincommerce private brands will account for at least 25% of overall WinCommerce sales. Therefore, we must understand that this correlation is a correlation that strengthens, using the power of Masan Consumer to improve the competitiveness of WinCommerce and vice versa later when new products, new brands of WinCommerce is successful, it returns it to Masan Consumer to develop new products outside. That is the cycle of cooperation between Masan Consumer and WinComerce.” Mr. Truong Cong Thang – General Director of Masan Consumer said.
Following Economic Life
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
