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Technology helps LG OLED TVs register in the market

Thanks to self-illuminating pixel technology, sharp images, deep blacks, true… LG OLED TVs are highly appreciated for their creativity at many international awards.

From 2012 to now, this product line has continuously received a series of world awards such as Innovation Award (CES 2021), Impressive Design Award (iF, Reddot, Idea), Best Product Award 2021 (EISA AWARD). . This is the result of efforts to research and develop TV product lines with OLED technology.

LG’s OLED technology has an optimal display compared to conventional. OLED stands for Organic Light-Emitting Diode, also known as organic light-emitting pixels. These micro-pixels have the ability to emit and turn on and off independently automatically, allowing the TV to convey the smallest detail with precision, high clarity. This helps the screen have impressive contrast with deep blacks without any light leakage.

What is the difference of this technology compared to QLED or QNED? QLED uses quantum dots with extremely small molecules. When light from the LED backlight hits, the dots emit different colors and pass through several other layers of the TV’s interior, including the liquid crystal (LCD) layer, to create an image. Similarly, QNED uses mini LEDs combined with multiple screen layers to display images. The difference of QNED is that the LED light is super small, up to more than 30,000 bulbs, so it can control the lighting area better, ensuring the true color display of the TV.





OLED technology is one of the gold standards for picture quality on commercial TVs.

OLED technology is one of the gold standards for picture quality on commercial TVs. Image: LG

According to the company’s representative, due to the difference in self-illuminating pixel technology, LG devices have many outstanding features: sharp display quality, deep blacks and high contrast levels. Besides, with LG HDR 10 Pro technology and the ability to automatically correct aberrations in display and brightness, LG’s OLED TVs help maximize the potential of the screen, delivering accurate images and True to the smallest detail. Constantly improving, in 2021, LG develops the evo OLED product line with a 20% increase in image brightness. This year, the new LG OLED series is capable of increasing brightness by 30% thanks to Brightness Booster technology.

In addition to visibility, LG OLED TVs also focus on design elements. The company has continuously launched large screens from 42 inches to 97 inches that support 8K resolution, super wide viewing angles to create a satisfying cinematic experience at home. With the advantage of not needing to use many panels, the device can reach the same thinness as its wall-mounted line or roll-on TV.





The slim design allows the product to stick on the field, minimizing the user's interior and living space.

The slim design allows the product to stick on the field, minimizing the user’s interior and living space. Image: LG

The manufacturer also solves the problems of price and durability of OLED technology to popularize this technology to the market. After research efforts from LG, OLED TVs are no longer picky about users, the operating life that the company commits to is up to 30 years at a relatively affordable cost. With a business philosophy that promotes sustainability, OLED technology on LG TVs has the ability to reuse and reduce plastic in the accessory manufacturing process, creating a product line that is both user-friendly and environmentally friendly.

Minh Huy

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