The “fluctuation” in the hotel industry before the new accommodation trend

Create “destination within destination”

During the ARIVALDubai@ATM travel forum held in early May 2022, Mr. Douglas Quinby – Arival co-founder provided remarkable information about the important role of experience in destinations: “Our survey I pointed out that attractions, activities and tours are a top priority for travelers.Customers use technology to book experiences and activities before each trip.As such experiences are not are simply ‘things to do’, but have become the main reason for tourists to choose a destination”.

Enhancing the guest experience becomes even more urgent with remote resorts and far from attractions or entertainment areas. In Vietnam, the way of Six Senses Ninh Van Bay (Khanh Hoa) or Zannier Hotels Bai San Ho (Phu Yen) is to become a “destination within a destination” with full facilities and experiences.

Six Senses Ninh Van Bay offers over 11 experiences, ranging from food, wellness, walking and climbing tours, beach activities, kids and environment activities, exploring local culture or nature Most notably, the activities involved in protecting the environment such as learning to make recycled candles, making recycled paper, making recycled soap, transplanting corals, learning about black-shanked douc langurs, and exploring Explore recycled glass products, experience being a farmer, and harvest chicken eggs or loofahs in the garden.

Zannier Hotels Bai San Ho (Phu Yen) retains a block of houses of people who lived hundreds of years ago here.

Zannier Hotels Bai San Ho brings original items from across Vietnam and abroad to the resort, so that each object or structure can tell a cultural story to its guests. Those fascinating stories together with the occasional trekking, water sports or culinary events… create an attraction for visitors to consider the resort as a destination and come back again and again.

Sharing with VOV.VN reporter, Mr. David Ashworth – General Manager of Zannier Hotels Bai San Ho said: “There are no antiques here, everything is original and associated with stories. You can see the doors, tables and chairs, wall color of the countryside house in the Northern Delta; or stay in the room using red brick in the style of Phu Yen and enjoy Hoa Da rice paper, Ganh Do fish sauce… Zone There is also a rice field for farmers to cultivate, a traditional house of the Ede people or a dilapidated house of people who used to live on this beach, hundreds of years ago.

Turn the resort into an art space

After the Covid-19 pandemic, travelers tend to look for fun travel experiences to renew their spirits and find new inspiration. They don’t just need a convenient stopover, they want an enjoyable stay with a variety of experiences. Catching this trend, some resorts turn themselves into art spaces to attract guests to stay.

In Lao Cai, Silk Path Grand Sa Pa Resort & Spa introduces to the public the music and light party “Clouds & Silk: Tilt”. This is an innovative product of Silk Path, choreographed and arranged exclusively by talented artists such as music director Duong Truong Giang, singer Duong Nguyen. With music as a catalyst, artists, audiences and visitors will have time to share untold stories together, immerse themselves in the world of lyrics, create memorable memories, and share their experiences with each other. Time to discover unique experiences only in Sapa.

Some resorts turn themselves into art spaces to attract guests to stay. Source: Ana Mandara Villas Dalat

In Lam Dong, Ana Mandara Villas Dalat recently became known as an art rendezvous, with a creative camp and painting exhibition “Indochina Clouds” or an exhibition “Battle Girls”. Painter Le Anh Quan said: “That exhibition made a lot of people interested and excited. We spent 10 days together here, painting, composing together, on clouds, surrounded by works of art. In the exhibition, we bring to the audience the freshest works that may not have dried yet…” As explained by General Manager Ana Mandara Villas Da Lat – Mr. Francois Malric, In recent years, more and more businesses have focused on supporting the arts. Therefore, this resort gradually focuses and wishes to become a place for art creators, photographers, and painters who always come to create, contribute to promoting the culture of Lam Dong province. Dong and Da Lat city.

Bringing guests to experience technology and games

Sharing at the seminar “From CX to Gamification” (From customer experience to gamification) just held in Hanoi, communication-marketing expert Le Quoc Vinh said: “Come to the hotel now not only to To sleep and eat, to go to a hotel is to play and be happy. To achieve that ‘fun’ factor, hotels need to focus on improving the experience, creating and personalizing the experience.”

The game element is most clearly shown by SOJO Hotels in the “JO247 Lounge” area.

The strategy of SOJO Hotels hotel chain is the game element (game) shown throughout the customer’s stay. The first is the “game with emotions” as soon as entering the break room. The SOJO Hotels smartphone application helps guests choose the color of the bathroom’s lighting, music and room temperature… according to available settings.

The game element is most clearly demonstrated by SOJO Hotels in the JO247 Lounge area – an open space that introduces games from folk games such as mandarin box, hopscotch, to modern games such as foosball and darts. , draw wood… In this area, young tourists happily compete with friends, while guests from far away sip drinks and chat with locals. Families can enjoy peaceful moments watching their children enjoy playing in a large and safe space. “We want that customers, no matter where they approach SOJO Hotels, can play, relax, have fun, and therefore have more inspiration in their lives” – Mr. Nguyen Ba Luan, General Manager Director of SOJO Hotels said.

A recent survey by NielsenIQ Vietnam said that there are 3 factors customers are most interested in when traveling today, which are personalized experiences (82%), high safety standards (81%), privacy (58%). The customer experience race in the accommodation industry has thus become tougher, but also more exciting, and tourists are the biggest beneficiaries.